To hook your readers’ attention and motivate them to act as per your desire is a little bit tricky. You have to understand first what they want, why they want, and how they convinced to want a particular thing. It’s all about their brain which is nurtured by the surrounding atmosphere.

Every reader has individual psychology during reading a book or article. A writer must know how to combine their thoughts and hit their emotions. Neuroscience helps a writer deeply know about a reader. And bring some special features to the writing that actives readers’ minds with certain types of stimulation.