The best lessons in life are simple. This is one such principle – the ultimate key to charisma, influence and impact.

Consider this for a moment…

We are all in the game of persuasion. Almost everything we do – writing blog posts and emails, applying for a job, presenting ideas, creating products and websites, answering customer support… There’s one common goal – to persuade someone.

I’ve been a lifelong student of persuasion, behavior and copywriting. And my brain fried with excitement when I stumbled upon this one sentence. A sentence that elegantly sums up all wisdom about marketing, sales, charisma, influence, power and impact.

Tell me if you agree with this…

We are already juggling with so many challenges that we don’t need yet another complex marketing method.

Persuasion doesn’t require good looks, a silver tongue or infallible logic. It doesn’t require confidence, charm or a magnetic personality. Persuasion’s got nothing to do with you. You will soon see why – when you attend this talk!