In this talk, I will explain how design could be used to solve problems for customers and grow business.

Yes it’s great to get a new UI, yes it is great to deliver a better customer experience but most important is that the design must serve the customer’s needs and the business goals. And if you are missing either of those ingredients it is just a fresh coat of paint and it doesn’t really matter.

I will address this with some real examples and how thinking from a different perspective could lead to a great outcome for customers and business.