Successfully Marrying Open Source and Large MarTech Stacks

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September 10, 2023

For years WordPress users and agencies have shared the benefits of Open Source and the WordPress Platform. Today clients and brands are looking for more: more connections, more APIs, more data integration, and ultimately more out of their digital platform. In this talk, Karim Marucchi, CEO of Crowd Favorite, shares real life examples of delivering more to clients using Open Source solutions and the WordPress platform.

Going beyond API’s, clients are looking for their digital solution to collect data, interpret results, and take their information on their customers to deliver better client experiences. Brands are asking that their WordPress and Open Source solutions push and pull data and information to their current marketing workflow.

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WordCamp Asia 2023 55


Karim Marucchi 16


English 10266

MP4: Low, Original
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