As a business owner using WordPress, you understand the importance of creating content for your website to achieve success. However, since there are various types of WordPress businesses, it can be difficult to determine the type of content to create and the strategies to follow. It can be difficult to determine the exact role that content plays in building or growing the business. This talk aims to address these issues by examining the distinctive content marketing challenges and scopes specific to WordPress businesses. The speakers also shared insights from top-performing companies to help you create a successful strategy.