Been hit by an algorithm update that wasn’t your fault?!

In this talk Αnna will run through a case of a well-known publishing WordPress site in the US, that was hit by an algorithm update and lost almost 70% of its traffic.

During the talk we will explain how to analyze a traffic drop and analyze the specific actions people can take when this happens, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.