It is 2023 and wordpress.org has about 50,000 plugins.

One might think there is no more room left for building a plugin (or theme business) in this saturated market, right? Wrong.

WordPress is changing, for the better. In this block world (or Gutenberg world) we are seeing completely different kind of usage pattern.

Everyone is building their pages inside the block editor and hence the need of new kind of plugins & themes which support this workflow.

In this talk I will share our experience on building single block plugins, a kit and a theme all at the same time. What works and what doesn’t.