WordPress developers are well familiar with Custom Post Types — a powerful feature, though not without its limitations. One of the modern alternatives gaining attention is the Custom Content Type (also known as Advanced Content Type).

But what exactly is a CCT, and why might you consider using it — especially when it’s nowhere to be found in the official WordPress documentation?

In this talk, Łukasz Wilczak will clear up the confusion, share insights from real-world projects, and demonstrate the practical differences between CPTs and CCTs.

As a bonus, you’ll see data-driven results from hands-on experiments answering the key question: Is it really worth switching to CCT?