Many WordPress users face challenges when expanding into multiple languages: content duplication, SEO conflicts, and editorial confusion.

In this talk, I’ll clarify when a multisite setup is the smarter choice compared to plugin-based translation. Attendees will leave with a simple checklist, real-world examples, and best practices to build scalable, multilingual WordPress experiences especially suited for European clients with regional presence (e.g., .nl / .be / .de domains