Over the past decade, customer journeys have become increasingly fragmented, dynamic, and personalized — driven by artificial intelligence and an explosion of digital touchpoints. The traditional marketing funnel (awareness → consideration → conversion) no longer explains how people discover, evaluate, purchase, and stay loyal to brands. In an AI-powered world, journeys are continuous, non-linear, contextual, and often initiated by algorithms — not marketers. In this session, we will explore how AI is reshaping the customer journey and what this means for marketers, creators, and WordPress professionals. We will cover: Why the traditional funnel model is becoming obsolete How AI systems (search, recommendations, conversational agents) influence decision paths The shift from linear funnels to adaptive journey ecosystems Practical implications for WordPress websites, content strategy, and digital experiences Attendees will leave with a clearer mental model for understanding modern customer behavior — and practical ideas to redesign their digital presence for the AI era.

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