Plugins help us in many ways, especially SEO plugins. I’m not a denier, but sometimes we forget that WordPress is there, and that it has lots of native tools and features with an impressive range of things you can do, completely with WordPress, without any plugins, to improve—or even destroy—a website’s SEO and GEO. From comment settings to how to use the block editor for positioning and brand presence, there is a lot to do, and in this workshop, I want attendees to get the most out of WordPress to position their content, without installing any plugins.