Bruno Zagorščak shows how a WordPress agency podcast can become a long-term recruiting channel instead of a short-lived project. He shares a simple planning system for mapping episodes, picking a niche and choosing a format that builds familiarity with your team before you ever post a job opening. The talk also covers a minimum viable recording setup, a lightweight production workflow, a repurposing checklist for turning episodes into social posts and newsletters, and where AI tools genuinely save time versus where they create extra work.