Lessons from 10 Years in Web Agencies

After more than a decade working across web development agencies and freelancing, I’ve learned that the hardest lessons in agency life rarely come from code.

This talk shares practical lessons from real agency experience—covering client communication, project estimates, pricing, contracts, expectations, teamwork, and delivery.

We’ll explore why communication problems often become technical problems, why “small changes” are rarely small, how pricing influences client behavior, and which skills matter most beyond development.

Whether you’re a freelancer, developer, project manager, agency owner, or aspiring agency professional, this session offers lessons I wish I had learned 10 years ago.

Presentation Slides »