The New Era of Local SEO

Local SEO is changing fast. Search results, click-through rates, Google Business Profiles, and AI-powered search are reshaping how local businesses get discovered.

This talk explores the latest shifts in local SERPs, Google Business Profile, UGC platforms, YouTube, and AI/LLM citations—and what they mean for local SEO strategies.

Learn why traditional organic clicks are declining, how Google’s evolving search experience is affecting local intent, and how AI tools like ChatGPT, Perplexity, and Gemini are discovering and citing local businesses.

A practical look at where local SEO is heading—and how to adapt.

Presentation Slides »