August 6, 2017 — Plugins are what lets WordPress power so much of the web – all kinds of customizability in only a few clicks! Let’s talk about the WordPress Plugin ecosystem, learn how to identify good plugins from bad ones, and compare paid versus free plugins. I’ll also share my top list of awesome plugins to push WordPress way past a simple blog.

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August 6, 2017 — Whether you’re a developer, a designer, or just a user, you’re a potential user for Page Builders. This lightening talk will be a explanation for those who are looking for ways to when and where you have the benefits of use it.

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August 6, 2017 — Ever try to integrate 3rd party code and it didn’t work because of callbacks? Callbacks are probably the most treacherous concept in all of JavaScript. Join us in exploring the theory behind callbacks and asynchronous code while we try to integrate with YouTube’s IFrame Player API.

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August 6, 2017 — CSS-Tricks has been on WordPress since day one. July 4, 2007. There is no shortage of other CMS’s out there. They come in and out of fashion almost as commonly as JavaScript frameworks. Even WordPress itself seems to go in and out of fashion. I’m sure glad I picked WordPress early on and have stuck with it, because it has served me well and always feels like the right choice.

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August 6, 2017 — From Subscriber to Administrator, WordPress comes with a variety of roles and capabilities to both grant and restrict access to various functionality within a site. But what if you need to step outside the defaults?

This advanced developer talk with plenty of code samples will show you how to create new roles within WordPress, how to create new capabilities and grant roles access, as well as fine-tuning capabilities using filters.

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August 6, 2017 — The REST API can be used for so much more than front-end theme work, which is what many early demos used it for. Having used the API for lots of back-end work lately, Shawn will show you some of the things that he’s implemented at Actionable.co in hopes that you’ll start using the REST API in your next project.

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August 6, 2017 — How I used the Internet (and WordPress) to build a seven-figure a year business with no money in the bank. My journey has taken me from freelancing and client services to digital products, online courses and building communities. WordPress has been my constant tool of choice and has allowed me to build a great business and live a rich life.

August 6, 2017 — Email Marketing is tricky at best but what works very well for most organizations. But sending far too many emails , too few emails, poor messaging can shrink your email list faster than you are building it. This talk will share tips to help you come up with the right strategy for your business.

A skewed understanding of who your customer is can be disastrous – and building a product for someone you don’t really know, even more so. Besides nudging you to do some serious introspection, the other areas this session will cover are – articulating your product offering clearly, getting your sales pitch right, optimizing on your conversion rate.

It doesn’t matter if you are a seasoned marketer or simply thinking of launching your own product, this interactive session, peppered with real-life examples, will give you enough food for thought.

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August 6, 2017 — The purpose of this talk is to compare & contrast the two most popular open source directories and see what we can learn from each other.

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August 5, 2017 — WordPress has a lot of moving parts: the database, the web server, WordPress itself, your content, your plugins, your theme… It can be confusing to figure out how it all fits together. In this talk, I will go over all of the working pieces in a standard self-hosted WordPress installation, including things like what the webhost does, what files are present and their role, and how WordPress uses the database. It’s helpful to understand how it all fits together so that you can track down problems on a site, make improvements to a site, or just have a handle on what happens under the hood when you use WordPress.

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