June 20, 2017 — You know the services you provide to your clients are valuable, but how do you quantify your impact? Transcend awkward conversations about budgets and confidently price impact-driven work that your clients will view as an investment rather than a commodity. Instead of competing in a race to the bottom, we should collaborate and elevate our community.

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June 20, 2017 — As you progress in your professional life as a WordPress user, you’ve probably considered starting your own business on WordPress. Maybe you’ve had a few paid freelance jobs. Or perhaps you’ve been refining your skills in your free time. However you arrived at this point, the logical next step is to start your own Business.

June 20, 2017 — Nirav is called the entrepreneur geek. One who likes technology as much as businesses.

WooCommerce has become the most popular e-commerce platform in a quick five years. But can it solve your business needs? If you are already running WooCommerce, how can you amplify your results?

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June 20, 2017 — Emily has been working in WNC since 2007 as a marketing and business development specialist.
According to Emily, A website is the heart of any brand, but most WNC organizations need help to bring their site into the modern age. However, the process of ReBranding is much more complicated than simply launching a new website. Modernizing an existing brand requires leaders to refine their message, deliver engaging content, and manage a robust platform around the website to maintain a more sustainable relationship with customers.

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June 20, 2017 — John is the lead communications manager at 10up. Having learned WordPress as a front-end developer, he knows the craft necessary to produce great websites.

In this talk, he explores words to avoid when interacting with words, and ways to temper both writing and reactions to other people’s words. In a time when needs unity more than ever.

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June 20, 2017 — Adam W. Warner first discovered WordPress in 2005 and has since founded several WordPress-focused businesses that provide education, plugins, and consulting services for online business owners.

In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base.

Adam also explained the techniques, uses to guide free-users to premium product. Attendees will learn everything they need to know to create a plugin that people will love, and recommend to others.

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June 20, 2017 — Jason is partner and head of Finance at WordImpress.
In his talk he was discuss:
-How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup (we are now in year 3 of GiveWP.com)
-How we used financial projecting to grow from 4-8 employees with no outside investors
-Planning our internal “hours as dollars” against Code base assets and COG expenses
-Using Cash Flow projections rolling three months to plan for product development cycle budgets
-Budgeting marketing, quarterly without understanding future sales
-Release learnings vs. free and vs. paid and how our projecting formulas change as our business matures
-Projecting renewals

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June 20, 2017 — Daniel is the founder of JDS WebDesign, a digital marketing strategy company that helps small- to mid-size companies.
Daniel explained, how to create a residual income plan for web designer and developers and how to get your existing and new clients to invest in your management plans.

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June 20, 2017 — WCEU 2017 Paris, France
All scenes were captured by the official WCEU video team and created with the WP VIDEO EDITOR plugin.

June 20, 2017 — Don’t be caught flat-footed! It’s time to get migrate to HTTPS. Google Search is actively pushing non-HTTPS websites to the second and third results pages. Additionally, the Google Chrome browser has started to show “Not Secure” notices when a webpage isn’t HTTPS compliant. An overwhelming percentage of WordPress websites are not HTTPS compliant.