Speakers: Jason Knill

  • Jason Knill: Financial Forecasting: pssst the secret is working backwards

    Jason Knill: Financial Forecasting: pssst the secret is working backwards

    WordCamp Phoenix 2018Speaker: Jason Knill

    February 27, 2018 — This talk discusses actionable items to better run your business using our company’s financial forecasting model as an example — open sourcing what works.

    The underlying foundation of this talk includes our ability to have been operating for the past three years without outside capital, small cash reserves, and almost no debt. This is something most plugin developers can relate to. In other words, you don’t need venture capital or 18 hour days to launch a successful plugin.

    In this talk I will discuss:
    – Working backwards—and what that means
    – How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup
    – How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
    – How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
    – How to conservatively project hires of employee, # 4-6 as well as future hires #7-12.
    – How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
    – How to adjust projections (free v premium) as your business matures

  • Jason Knill: Forecasting WP Business Growing

    Jason Knill: Forecasting WP Business Growing

    WordCamp Chicago 2017Speaker: Jason Knill

    August 30, 2017 — In this talk I will discuss:
    – How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
    – How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
    – How to conservatively project hires of the employee, # 4-6 as well as future hires #7-12.
    – How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
    – How to adjust projections (free v premium) as your business matures

  • Jason Knill: Forecasting The Future - Business Practices And Financial Forecasting For A Growing WordPress Business

    Jason Knill: Forecasting The Future – Business Practices And Financial Forecasting For A Growing WordPress Business

    WordCamp Asheville 2017Speaker: Jason Knill

    June 20, 2017 — Jason is partner and head of Finance at WordImpress.
    In his talk he was discuss:
    -How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup (we are now in year 3 of GiveWP.com)
    -How we used financial projecting to grow from 4-8 employees with no outside investors
    -Planning our internal “hours as dollars” against Code base assets and COG expenses
    -Using Cash Flow projections rolling three months to plan for product development cycle budgets
    -Budgeting marketing, quarterly without understanding future sales
    -Release learnings vs. free and vs. paid and how our projecting formulas change as our business matures
    -Projecting renewals

    Presentation Slides »