Jason Knill: Forecasting The Future – Business Practices And Financial Forecasting For A Growing WordPress Business

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June 20, 2017

Jason is partner and head of Finance at WordImpress.
In his talk he was discuss:
-How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup (we are now in year 3 of GiveWP.com)
-How we used financial projecting to grow from 4-8 employees with no outside investors
-Planning our internal “hours as dollars” against Code base assets and COG expenses
-Using Cash Flow projections rolling three months to plan for product development cycle budgets
-Budgeting marketing, quarterly without understanding future sales
-Release learnings vs. free and vs. paid and how our projecting formulas change as our business matures
-Projecting renewals

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WordCamp Asheville 2017 32


Jason Knill 4


Business Practices 7
Financial 4


English 9738

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