Jason is partner and head of Finance at WordImpress.
In his talk he was discuss:
-How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup (we are now in year 3 of GiveWP.com)
-How we used financial projecting to grow from 4-8 employees with no outside investors
-Planning our internal “hours as dollars” against Code base assets and COG expenses
-Using Cash Flow projections rolling three months to plan for product development cycle budgets
-Budgeting marketing, quarterly without understanding future sales
-Release learnings vs. free and vs. paid and how our projecting formulas change as our business matures
-Projecting renewals

Presentation Slides »