April 13, 2017 — Instead of working for anyone and everyone, what if your company served a niche market? In an increasingly crowded field, many freelancers are finding success by focusing on a niche market. Settling on a niche can be a little intimidating at first, but on the other side is a business with more clients, higher rates, and more efficient workflow. If you’re a freelancer that has worked in every industry under the sun, yet can’t shake the feeling that your business could be something…more, this is your session. Hopefully, you’ll walk away inspired enough to come up with a brand new business model!

April 13, 2017 — Come organizzare il menù di un sito sulla base dei suoi contenuti, dall’architettura delle informazioni alla scelta della tipologia di menù. Un’introduzione alle strategie di mapping – concettuali, tecniche e grafiche – che sono alla base di un sito che raggiunge i propri obiettivi.

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April 13, 2017 — Il lavoro da remoto migliora il bilanciamento tra vita privata e lavoro, ha un minor impatto ambientale ed è un vantaggio economico per le aziende.

Non mancano però le difficoltà: richiede infatti disciplina, procedure e strumenti.

Vi racconto come stiamo affrontando questa sfida in Bitbull, azienda remote only, che si occupa di sviluppo ecommerce.

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April 13, 2017 — Una guida semiseria per tutti i freelancer, gli account e gli sviluppatori che come me lavorano in agenzie e devono quotidianamente spiegare ai clienti perché si è deciso di usare WordPress per i loro siti.

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April 13, 2017 — If “WordPress is not testable” then why bother about testable code at all?

Because writing testable code is the first step to testing your code, testing your code is the first step to testing ALL your code, testing all your code is the first step to reduce shipping times, reducing shipping times is the first step to fast response to feature requests and bugs that makes clients happy.

And because the first sentence is less true every day.

Let’s find a definition of “testable code” that applies to both WordPress and the current practices of testing; let’s see how we can stop ignoring the elephant in the room and embrace testing with a sane approach that improves code and coders quality without leaving anyone out in the cold.

I will present real-world examples of new and existing code, the tools used to write and maintain testable code and some simple rule-of-thumbs to keep in mind when developing for our beloved CMS.

April 13, 2017 — Professione Blogger.

La mia ricetta per far crescere un blog verticale con WP: i plugin necessari, le caratteristiche dell’hosting, l’analisi del mercato, la redazione di un piano editoriale da urlo con SEO naturale.
Obiettivo: raggiungere la soglia di 100mila pv/mese per iniziare a monetizzare il blog.

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April 13, 2017 — Perché è importante avere un contratto? Quali sono le clausole indispensabili e gli errori da evitare?
Dai tempi di pagamento alla consegna dei materiali, dal diritto d’autore alla manutenzione del sito: come avere un contratto che soddisfi te ed il tuo cliente.

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April 12, 2017 — If you’ve been meaning to revamp your website for a while—but haven’t gotten very far—you aren’t alone. Ready to finally check it off the list? Actionable steps are the way forward. In this talk, we’ll go over how to approach your WordPress website like you would a client project and the 12 steps necessary to get it done.

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April 12, 2017 — WP-CLI is a set of command line tools for managing your WordPress site. It allows you to perform many tasks much quicker than you would be able to by other means. In this session, I will teach you how to get WP-CLI running, and show some of my favourite time saving features. Once you’ve started using WP-CLI, you’ll wonder how you ever lived without it! This talk is appropriate for developers, designers and server administrators of all skill levels.

April 12, 2017 — Finding a good WordPress developer can be tough. This talk will help you find out what to look for from a development skill perspective, but also from a human perspective (because a great developer that is a jerk is not a great developer).