April 13, 2017 — You do not have to be a professional photographer to take (and find) quality photos for a website. Anyone who learns basic photo composition. Composition will be discussed. Learn how to take top-notch photographs geared specifically for implementation in website design.

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April 13, 2017 — After this talk, you won’t ever have to pick a random theme again.
You will learn quick customization tips, and won’t fear the Functions.php file any more.
Also, we will incorporate Page Builders for even more speed and flexibility.

Takeaways: Tons of resources, basic functionality of child themes and page builders, all built on a framework.

April 13, 2017 — You can have a bulletproof plan to complete a project, but you never know when a Sith Lord will crash the party and derail everything. As long as you can keep your head in the game and lean on friends when you need to, you’ll stay on target and come out on top. You might even get a medal for it.

Unless you’re a Wookie – Wookies don’t get medals. It’s sad.

April 13, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your WordPress site.

Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

April 13, 2017 — Instead of working for anyone and everyone, what if your company served a niche market? In an increasingly crowded field, many freelancers are finding success by focusing on a niche market. Settling on a niche can be a little intimidating at first, but on the other side is a business with more clients, higher rates, and more efficient workflow. If you’re a freelancer that has worked in every industry under the sun, yet can’t shake the feeling that your business could be something…more, this is your session. Hopefully, you’ll walk away inspired enough to come up with a brand new business model!

April 13, 2017 — Come organizzare il menù di un sito sulla base dei suoi contenuti, dall’architettura delle informazioni alla scelta della tipologia di menù. Un’introduzione alle strategie di mapping – concettuali, tecniche e grafiche – che sono alla base di un sito che raggiunge i propri obiettivi.

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April 13, 2017 — Il lavoro da remoto migliora il bilanciamento tra vita privata e lavoro, ha un minor impatto ambientale ed è un vantaggio economico per le aziende.

Non mancano però le difficoltà: richiede infatti disciplina, procedure e strumenti.

Vi racconto come stiamo affrontando questa sfida in Bitbull, azienda remote only, che si occupa di sviluppo ecommerce.

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April 13, 2017 — Una guida semiseria per tutti i freelancer, gli account e gli sviluppatori che come me lavorano in agenzie e devono quotidianamente spiegare ai clienti perché si è deciso di usare WordPress per i loro siti.

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April 13, 2017 — If “WordPress is not testable” then why bother about testable code at all?

Because writing testable code is the first step to testing your code, testing your code is the first step to testing ALL your code, testing all your code is the first step to reduce shipping times, reducing shipping times is the first step to fast response to feature requests and bugs that makes clients happy.

And because the first sentence is less true every day.

Let’s find a definition of “testable code” that applies to both WordPress and the current practices of testing; let’s see how we can stop ignoring the elephant in the room and embrace testing with a sane approach that improves code and coders quality without leaving anyone out in the cold.

I will present real-world examples of new and existing code, the tools used to write and maintain testable code and some simple rule-of-thumbs to keep in mind when developing for our beloved CMS.

April 13, 2017 — Professione Blogger.

La mia ricetta per far crescere un blog verticale con WP: i plugin necessari, le caratteristiche dell’hosting, l’analisi del mercato, la redazione di un piano editoriale da urlo con SEO naturale.
Obiettivo: raggiungere la soglia di 100mila pv/mese per iniziare a monetizzare il blog.

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