February 18, 2016 — An American turns 50 every 7 seconds. Those aged 50 and older represent 45% of the U.S. population. One-third of the internet users in the U.S., are adults aged 50+ representing the Web’s largest constituency. WordPress sites must be designed with this in mind. You will learn how to meet senior’s needs from one of their own.

February 17, 2016 — Have you noticed that there are a LOT of blogs out there? All of them want the same basic thing – readers. Paid traffic can be great, and SEO is vital, but there’s nothing quite as effective as a direct referral from somebody who doesn’t even know you. It’s fairly simple to start making connections with other bloggers, and with a little bit of knowhow, those connections will translate into free advertising and endorsements for your blog that will make your traffic skyrocket. Once we cover the basics of how to network effectively, we’ll get into some tips and tricks to get the most mileage out of promotions, including posts on your blog and promos that other bloggers are doing for you. Learn how a little bit of effort can yield huge results.

February 17, 2016 — If you build a website, will they come? Or should you probably optimize it for search engines to start getting traffic? WordPress comes with a ton of great built-ins for handling the basics to search indexing, but we’ll go through some additional tips and tricks to make sure you’re doing it just right.

Presentation Slides »

February 17, 2016 — It’s not enough to just create great content on WordPress. You want people to find your posts in search engines. But how exactly do you control the metadata that Google consumes before sending readers your way? You need to use WP SEO by Yoast. Widely seen as the top plugin for optimizing WordPress web sites, WP SEO by Yoast goes deep and broad with features that include a page edit tool. Mari Kane will show you how to used that page tool, as well as other features of Yoast that help optimize your site for search engines.

February 16, 2016 — Posłuchaj o ścieżce od pasjonata dobrej kuchni i „niedzielnego blogera” do właściciela dużego serwisu internetowego o tematyce kulinarnej, a także o tym jak przy okazji WordPress stał się sposobem na biznes.

Tomasz przedstawia od kuchni wypracowane w ciągu tych lat pracy sposoby i sprawdzone schematy budowy jakościowej treści, dzięki którym bez wsparcia w postaci SEO (Search Engine Optimization) udało mu się zbudować zasięg na poziomie miliona odwiedzin bloga miesięcznie.

Podstawą będą konkretne przykłady jak za pomocą darmowych narzędzi i pluginów, bez ponoszenia wysokich kosztów pracy programisty, można zbudować skuteczne narzędzie do tworzenia świetnie zoptymalizowanych treści i pracując na bazie takiego schematu sprawnie rozwijać projekty bazujące na unikalnej treści.

Presentation Slides »

February 16, 2016 — Pratik has been working on WordPress since 2013, and is a huge fan of the platform. He led the workshop on how to conduct theme reviews on WordPress. Sweta Shrestha and Suwash Kunwar provided their assistance in the workshop.

Presentation Slides »

February 15, 2016 — Workshop:
Starting a website is easy with WordPress, but having a clear goal in mind is vital for determining design, structure and content. In this workshop we’ll first focus on setting clear goals, before we in the next step will translate that into a better website. We’ll look at different types of goals like personal blogging, sharing portfolio, revenue gain, community building, and so on. Together we’ll discuss what would be the best approach for each of those specific goals.

This workshop is ideal for WordPress beginners who’ve never built a website or those who want to take their website to the next level.

February 15, 2016 — WordPress in Africa

Presentation Slides »

February 15, 2016 — eCommerce panel discussion.

February 15, 2016 — In this session, Drew will be sharing insight into how a WordPress release happens, including an overview of all the moving parts, teams, organization, and execution. A lot of people have this idea that the core team is solely responsible for new versions of WordPress getting released, which couldn’t be further from the truth – it’s an intricate ballet of multiple contributor teams coming together and executing a broad vision.
He will talk about how a release cycle is structured, how and where the decision-making happens, as well as all of the various contributors and teams that play their own part in a successful release. It’s very much opening the black box of how a release works.

Presentation Slides »