June 29, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making.

June 29, 2015 — Most businesses that use WordPress do not have the resources to do testing on their website. It does not matter if it’s UX testing, focus groups, A/B testing, conversion optimization, it’s all too time consuming and expensive. So unfortunately these businesses don’t structurally improve their website at all…

Luckily, the most effective improvements have been thoroughly tested by Amazon, Google, H&M and others. They only need to be implemented by a smart WordPress user!

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June 29, 2015 — You want readers? Google can supply. But only if you play by the (Google) rules. However, those rules are constantly changing. This talk helps you to (re)evaluate your SEO strategy and get ready to rock 2015 with lots of Google Love for your WordPress site.

June 28, 2015 — You’ve been meaning to start using Sass in your projects, right? But it looks hard…is it really worth figuring out? Yes, yes it is! Sass is “CSS with superpowers” and a wonderful entry point into larger development concepts and best practices. We’ll talk about what Sass is, how to get started, and identify some key features you can apply to your own work.

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June 28, 2015 — Using typography effectively with WordPress. “I like TwentyFifteen, but I don’t want my site to look like all the other sites out there, what are my options?” This talk covers:
• How you can make your site subtly (or not so subtly) stand out amongst the crowd.
• Some basic dos and don’ts of implementing typography.
• What tools are out there for you to use.

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June 28, 2015 — When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This is not just how to do it but WHY you should do it. This gives an in depth look at the justification for placement of content on your website and wayfinding.

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June 27, 2015 — This talk is a step-by-step guide to building a successful membership site with WordPress. The 30 minute talk is highly-practical and will give you a blueprint to launch your first membership site. It provides resources to allow you to dig deeper into the topic allowing you to make decisions about payment gateways plugins and business strategy

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June 27, 2015 — It seems that designers and developers speak different languages: developers are fluent in How, while designers are fluent in Why. Both are extremely important to a project, but this difference often leads to communication breakdowns. This talk gives developers insight into the design process, including vocabulary, problem-solving methods, and workflow, and outline some simple methods to avoid “fail points” along the way.

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June 27, 2015 — Security doesn’t have to be hard. This talk covers a few simple steps you can take to help keep your site safe from attackers as well as provide a checklist of items you can carry with you across all your web projects.

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June 27, 2015 — In this presentation learn just how easy it is to integrate the WordPress customizer into your themes. Also explore ways to extend the customizer to make it do more than what’s available out of the box.

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