November 1, 2014 — Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.

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November 1, 2014 — We’ll look at what designers (website creators) really do on the job. The task is to first: discover the problem; second: solve the problem, and finally: produce the solution. We’ll delve into why “producing the solution” is the only portion of the job, creators time track and how to champion and add value to all three areas of this work.

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November 1, 2014 — WordPress is popular which means many people want to learn how to use it via a classroom setting or one-on-one instruction. Having been a teacher of WordPress for several years, Tracy has experienced the ups and downs of teaching WordPress and has developed techniques that work well for students. In her presentation Tracy shares tips, tricks and things to avoid when teaching folks to use WordPress.

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November 1, 2014 — WIRED.com had 36 separate WP installs which grew into a maintenance headache. Kathleen share lessons learned from migrating over 100,000 posts from 17 blogs into one install – and how they lived to tell the tale.

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October 31, 2014 — New to the world of WordPress? Wondering how best to jump in? Intimidated by all the stuff you “don’t know”? Come join the party for an action-packed flash talk covering LOADS of goodies including: simple steps to getting involved, experience-based insights for developing your skills, plenty of useful resources for your bookmarks tab, and lots more. The talk will also cover some of my own adventures in WordPress land, including some of the projects, plugins, and people I’ve been involved with. So if you’re newer to the WordPress community and want to up your game (build a plugin, code a theme, get involved, etc), come join us!

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October 31, 2014 — This talk will present a number of arguments for why WordPress professionals ought to volunteer time to the project, arguments that will focus on practical and financial considerations rather than on moral ones. Boone Gorges will argue that the WordPress contributor pool is too concentrated, in a way that has the potential to do disservice to people who specialize in WordPress at the freelance and small-business level. Boone also outlines several concrete strategies for organizing one’s contributions in such a way as to minimize financial sacrifices.

October 31, 2014

October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.

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October 30, 2014 — Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle.

What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business.

So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

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October 29, 2014 — How do you coordinate with clients when you are 10 time zones away?
What do you do when a client needs you but you’re flying over an ocean?
How do you get work done when living in a new place every week?
Daniel Espinoza shares what he’s learned about running a sustainable WordPress business while traveling the world with his family.

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