Christoph Trappe: Re-Imagine Marketing and Blogging Through Authentic Storytelling

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Published

October 31, 2014

In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.

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Event

WordCamp Dallas / Fort Worth 2014 12

Speakers

Christoph Trappe 4

Tags

blogging 177
marketing 112
social media 68

Language

English 5791

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