November 23, 2017 — Blogging works when done well and correctly. Long-time WordPress blogger and two-time author Christoph Trappe shares the seven steps to get on a blogging routine and stay with it!

Presentation Slides »

October 23, 2015 — The Jetpack plugin has come a long way and can help us grow our audience through:

Enewsletters
Automatic social sharing
Build-in metrics that are easy to review
Automated related posts
And many other great features
Master storyteller and global speaker Christoph Trappe will share how he has doubled his blog traffic through at least weekly content, keyword research and the strategic use of the Jetpack plugin.

Presentation Slides »

October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.

Presentation Slides »

March 27, 2014 — This session is geared toward beginners who are in the early stages of setting up their WordPress-powered site. The session is about how I have used WordPress to start my own news startup EasternIowaNews.com and used WordPress at United Way of East Central Iowa, a site that has won a national Content Management Association Spotlight Award in the WordPress category in 2012/13.

Presentation Slides »

October 7, 2013 — This talks is about implementing a topical homepage strategy to build community in the non-profit world.

Presentation Slides »