November 18, 2023 — Guidelines for representing your business on Google were updated on July 31st. Are you compliant or is your business at risk of being suspended or even losing your entire Google Business Profile – including your reviews?

Google’s evolving guidelines play a pivotal role in shaping your online visibility and reputation. It’s crucial for your business to stay ahead of the curve and ensure your business thrives in the ever-changing landscape of Local SEO.

In this talk, we’ll discuss:

• Key parts of Google’s Reorganization of GBP Guidelines and how they impact your business.
• Determine if your business is at a high risk for suspension.
• Top 5 reasons for a GBP Suspension and how to avoid them.
• Why Google still has “gray areas” when it comes to their GBP guidelines.

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November 18, 2023 — This 14 minute talk is all about images on the web: current formats, how browsers load images, and upcoming formats. Learn when and how to use different image formats.

November 18, 2023 — Have you ever felt like you’re just running your business by the seat of your pants, making things up as you go? It’s inefficient, stressful, and more common than you might think! In this talk, Nathan will explain the importance of creating systems for your business and a low-stress approach that anyone can use to start creating systems right away.

Key Takeaways:

-How systems making your business more efficient and valuable

-How to get started creating your own systems (including a helpful tool to make it easier)

-How systems can impact your business in unexpected ways

Presentation Slides »

November 18, 2023 — One of Pantheon‘s co-founders explains how large scale organizations adopt and get value from WordPress.

November 18, 2023 — This talk explains how to use WordPress as a powerful foundation for creative and unique websites.

November 18, 2023 — Learn how to leverage WordPress’s existing endpoints and create custom ones using PHP without needing plugins. Find out how to use endpoints to power front-end React apps, web apps or even entirely separate websites.

The WordPress REST API was introduced in 2016. It has been part of the WordPress ecosystem for about seven years and is well-documented.

With the introduction of React and Gutenberg blocks, the REST API can take on a new life to help developers create complex apps with relative ease. Where once it was primarily used for basic integrations, developers are now harnessing its full capabilities for ambitious projects. The WordPress REST API can power modern web applications and custom blocks, showing that it remains highly relevant for building on the web today.

November 18, 2023 — This talk answers to some most frequently asked accessibility questions and recommends 10 changes to make your websites more accessible.

Topics include:
– Why is Web accessibility so important?
– Why is WordPress the best platform for web accessibility?
– What difference does it make?
– Where do I start?
– How do I know if I’m doing it right?
– Why a Lighthouse score or a WAVE test isn’t enough.

Presentation Slides »

November 18, 2023 — Even if selling your WordPress website is not top of mind for you today, every content creator should have an exit strategy. Many online business owners and WordPress publishers do not realize that they are working in ways that are actually lowering the future resale value of their websites.

Business Intermediary Chelsea Clarke explains what makes a website attractive to buyers. Walk away with a clear guideline to prime your website for a profitable exit.

November 18, 2023 — Get people excited to buy your product by speaking authentically about how it will solve their problem. Learn messaging strategies that resonate with your target audience and help you stand out from the competition.

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November 18, 2023 — This talk advocates for creating website designs that are easier to implement in Gutenberg. Reduce turnaround time and improve quality by designing with an awareness of Gutenberg constructs such as block styles, block variations, block patterns, and global style variations.