November 15, 2023 — Shane Bader has been the VP of Sales at Iceberg Web Design for 8 years. He has learned that the trick to closing sales is not just to focus on the website and its features, but to highlight the team and the process that will solve your customer’s problem.

In this talk, Shane will share what he’s learned from years of interactions with potential customers. He will help you learn to start using your own tried and true processes to strengthen your deals with prospective customers and close more sales.

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November 15, 2023 — Learn how to use social media to generate leads for your WordPress agency. Plumbers, electricians, and landscapers are using social media to generate buzz and acquire customers, so why can’t we? I’ll share how I built an audience on social media and have generated leads for freelance web design and consulting.

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November 15, 2023 — Understanding the WordPress block editor and how to think about what products you choose to add to your WordPress website. How to think about the products, plugins, and themes, we use as we move into the future of WordPress.

With the experience I’ve had working with users building very complex setups in WordPress involving memberships, courses, email list integrations, and more, I’ve noticed users don’t often fully explore the tools they have and what business potential they unlock for their business.

Encouraging users to develop a framework for how they go about exploring the tools they have and are considering adding to their tech stack as it relates to their business needs is something I’ve found helps my clients and customers better grasp how WordPress comes together.

Highlighting how the WordPress block editor and full site editing leans into future developments in the web at large emphasizes what opportunities it creates for WordPress users and changes the perception of “Change is hard and I don’t want to learn a new editing method”

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November 15, 2023 — As AI has steamrolled its way into 2023, it’s important we understand the implications of AI (both the good and the bad) on the SEO content landscape. This session is designed to help designers, marketers, content creators, business owners, and subject matter experts understand how to factor new AI best practices into your content strategy for website traffic, visibility, brand reputation, content creation, and more.

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November 15, 2023 — Most of us use transactional emails regularly, but may not be aware of what they are exactly or how they can be improved to help increase trust, satisfaction, and ultimately sales.

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November 15, 2023 — Websites in the educational space present unique demands and challenges, especially for sizable school systems. WordPress features and customizations can solve key problems and provide strategic solutions that are scalable to content management teams. Representing one of the largest educational organizations in the Southeast, Keith Osburn, Ed. D., is the Deputy Superintendent for Technology Services and Chief Information Officer for the Georgia Department of Education. Join us for a collaborative conversation with Keith and Aaron Reimann, CEO of ClockworkWP, as we explore new and inventive ways that WordPress can be applied in large-scale operations.

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November 15, 2023 — Slide decks, slideshows, and PowerPoints are tied to a time when content was static and contained in finite pages. We navigated through content by moving from slide to slide, page to page. We had to turn the page or hit ‘next. But now we have websites and digital media. So not only has content evolved drastically, but so has the way that we can interact with this content on a screen. Webpage presentations fit in with today’s visual culture. Today we can present content in a way that matches how we naturally view and experience the world.

This presentation has three parts: when, why, and how. We’ll look at the history of visual storytelling to understand why it’s time for a change. Then, I’ll discuss how to build webpage presentations using page builders, WordPress and other tools.

November 14, 2023 — Impresario repose sur une architecture Multisite, offrant ainsi aux PME une approche flexible et évolutive pour leur présence en ligne. Au cours de la conférence, Vincent mettra en lumière les avantages de cette architecture, permettant aux entreprises de gérer plusieurs sites web à partir d’une seule installation WordPress. Il soulignera également la facilité de personnalisation et l’adaptabilité d’Impresario pour répondre aux besoins spécifiques de chaque entreprise.

Au travers d’exemples concrets, Vincent démontrera comment Impresario aide les PME à créer des sites web esthétiquement attrayants, conviviaux et dotés de fonctionnalités avancées, tout en réduisant les coûts et les efforts de maintenance. Les participants à la conférence WordPress 2023 à Montréal auront ainsi l’opportunité de découvrir comment cette architecture Multisite permet aux entreprises de développer leur présence en ligne de manière efficace et économique.

November 14, 2023 — Lors de cette conférence, je veux transmettre les outils et les scripts que j’utilise pour avoir un environnement de développement local qui m’est très productif.

November 14, 2023 — Navigate your way around your website with the aid of the navigation block. This tutorial will walk a user through how to create a menu with the navigation block in the site editor of updated 6.4. The tutorial will use the 2024 theme. It will also touch on moving menu items, creating a second menu, adding a button and a sub-menu.