June 8, 2026 — You know that thing you do perfectly every time but can’t explain to anyone else? That client onboarding process you’ve refined over the years. That troubleshooting approach that just “makes sense” to you. That way, you organize projects that work beautifully in your head. Now imagine someone asks, “Can you show me how you do that?” And you freeze. Because you genuinely don’t know where to start. This is the documentation gap. The space between what you know and what you can transfer. And it costs us more than we realize, especially in time spent redoing work, in knowledge that walks out the door when people leave, and in contributions we never make because “it’s too hard to explain.” This lightning talk is about closing that gap. Not with perfect documentation that takes forever to create, but with simple frameworks that make your knowledge accessible. You’ll learn: Why documentation is strategic, not overhead A 10-minute template for capturing what matters How to decide what’s worth documenting (and what isn’t) Real examples from the WordPress community contribution Documentation isn’t about being a better writer. It’s about being better at giving your future self (and everyone who comes after you) what they need to succeed. Come ready to take notes. You’ll leave with something you can implement today.

June 8, 2026 — One of the most common questions beginners ask is: ‘What should I install?’ Themes. Plugins. Builders. Security tools. SEO tools. And the most honest answer is often: “It depends.” For experienced users, “it depends” feels normal. For beginners, it feels paralyzing. Because when everything is an option, every choice feels risky. Choosing the wrong theme feels like wasting time. Choosing the wrong plugin feels dangerous. Choosing wrong feels permanent. In this talk, I want to explore a simple idea: the same freedom that makes WordPress powerful can also make it overwhelming for people just starting out. And when choice becomes pressure, learning slows down.

June 8, 2026 — You’re good at what you do—but nobody knows it. This is the expertise-visibility gap, and it’s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects. Being good at what you do is not enough. The WordPress market is crowded. Clients can’t tell the difference between a 10-year veteran and someone who finished a course last month. Unless you make that difference visible. In this talk, learn the three visibility channels that actually build thought leadership, the types of content that position you as an expert, and how to identify your “Remarkable Content Angles”—the perspectives that make you the obvious choice for the right kind of clients.

June 8, 2026 — AI won’t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn’t working, and how small businesses can use AI as an equaliser without losing what makes them different.

June 8, 2026 — Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences). PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and you wonder what went wrong. Teams are surprised when users hate the new feature, utilisation is low, or complaints are high. This session will teach my new Atomic PMF model. Learn what tends to block finding and keeping PMF, and how to better convert and retain your target audiences. Atomic PMF: If your company likes failure, they’re really going to love success! Perfect for: Entrepreneurs, freelancers, strategists, startup teams, and Fortune 500 workers and leaders. This isn’t an all-or-nothing framework; take what works for your context, use it as a starting point, and evolve it.

June 8, 2026 — In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.

June 6, 2026

June 6, 2026 — Prompts chat; Agents act. In this hands-on session, you will move beyond LLMs to build a tool-using AI workflow. We’ll engineer a system that audits a live WordPress site, validates the results, and generates structured tickets. Bring your laptop; leave with a deployment-ready workflow.

June 6, 2026

June 6, 2026 — The HTML API is almost three years old, but continues to evolve with each WordPress release. It’s seen deployment in WordPress’ backend, in Gutenberg, and in many plugins and themes. The HTML API’s core values have even expanded into new pipelines for working with block structure and text encodings, helping to modernise, optimise, and harden WordPress. This in-depth workshop will review recent updates, explore undocumented capabilities of these APIs, cast a vision for their ongoing development, provide hands-on experience working with and expanding them, and offer quality time for asking questions and interactively exploring the answers.