September 20, 2023 — In neueren Themes werden Navigations-Menüs immer weniger eingesetzt. Der Navigationsblock bringt neue Möglichkeiten.

An mehreren Beispielen zeige ich die Varianten des Navigationsblockes.

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September 20, 2023 — Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

English, Panel discussion

September 20, 2023 — Every website needs traffic, right?

A website without conversions is a bad investment for a company – and most probably means an unhappy client for you.

What do you need to do on the tech side and what do you need to tell your client to do on the content side for a performant website in the SERPs (Search Engine Results, i.e. to get that organic traffic)?

This talk shares a use case in the B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.

You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.

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September 20, 2023 — In this talk, Remkus will cover everything about making WooCommerce faster. The things you have thought of, but also the things you have not thought of.

Creating a fast and scalable site for high traffic influxes is something you can prepare for with ease, and Remkus’ talk will give you all the actionables you need. No shortcurts, no platitudes, just steps on how to set up your WooCommerce sites in the best way.

Additionally, Remkus will also discuss best practices for ongoing maintenance to make sure your site keeps running smoothly, efficiently, and fast!

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September 20, 2023 — Let’s be honest. Maintaining and updating our projects is a necessary evil that no one really enjoys. Wouldn’t it be great if we could completely automate this process, while also offering our clients more security and transparency?

As an end-to-end testing framework, that’s exactly what Playwright can offer. And if you overcome a few hurdles, it fits perfectly into the update process of your WordPress website.

In this talk, I’ll give an introduction to Playwright and insights into some of the challenges we’ve had to overcome on the way to a fully automated update and maintenance process.

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September 20, 2023 — WordPress has had an interface for a REST API since version 4.7 (2016, 7
years) and it is still highly underrated. Why is it there and why is it so
important? What can you do with it?

First question, why does this interface exist?
The interface was intended from the beginning to display WordPress on
other sites, for example larger projects and Jamstack sites.- Mullenweg
certainly wanted to create a way to push the concept of Open Data.- They
probably already had the Gutenberg Block Editor in mind (WordPress 5
(2018, 5 years)).

Second question why is it so important?
– Surely because of points 1 and 2 , as just mentioned to drive the Development
for WordPress in general. And because it gets so absolutely out of its PHP
MySQL stack, which allows us to also implement webapps with it and to
open up new business lines, to synchronise news better or to monetarise
press products more easily. The other use cases, wp_remote_get
wp_remote_post , curl, telegram , twitter and interconnected things are also mind blowing, once you can see what it is capable of.

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September 20, 2023 — A lot is said about security, fences, plugins … But what does all this REALLY mean?
Let’s imagine that you are a “Street Fighter” or a “Mortal Kombat” character from those 80’s video games and you have to face your particular fight against a bad guy.
Well, I’ll try to explain to you how the Security relates to your life bar, which hits and defenses are more effective and which ones are less effective. Plus my winning combo to survive!

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September 20, 2023 — A travers 5 cas concrets, nous allons voir comment intégrer un site
WordPress à l’écosystème client: ses processus, son système
d’information (ERP, CRM) et ses applications métier.
Quand et comment utiliser du développement WordPress, des solutions
nocode/lowcode, des SaaS, des APIs…

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September 20, 2023 — Le Design a souvent eu le rôle du parent pauvre lorsqu’on travaille sur un projet WordPress.
Entre une mauvaise connaissance du fonctionnement de WordPress par les uns et les autres, et une mauvaise communication entre les métiers impliqués dans un projet, il est difficile pour beaucoup de concevoir qu’un projet WordPress peut être à la fois avancé techniquement, ET visuellement.

À travers cette conférence, je propose d’explorer les sujets majeurs qui peuvent aider les créateurs de sites à prendre confiance et développer des projets dont le Design devient une force plutôt qu’une épine dans le pied :

Préparer son projet WordPress : collaboration et cadre d’expression
Une conception commune au service d’une production fluide
Full Site Editing : l’avenir de la collaboration design/tech
Ce contenu se voudra accessible, tout en étant challengeant pour encourager ceux qui n’osent pas encore se lancer dans l’aventure du WordPress Full Custom.

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September 20, 2023 — La vente en ligne a été renforcée par la crise sanitaire. En 2020, 86% de la population suisse a fait des achats en ligne, soit 12% de plus qu’en 2019.

Toutefois, générer des ventes sur internet nécessite une bonne connaissance des leviers digitaux. À ce titre, l’optimisation du taux de conversion d’un site eCommerce est devenu un élément indispensable pour une stratégie marketing efficace.

Découvrez une série d’optimisations (faciles à mettre en place) pour optimiser un site eCommerce et booster les ventes en ligne.

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