January 23, 2019 — How To Use WordPress’s Next Editor: Gutenberg

A new block-based editor (aka Gutenberg) is coming to WordPress 5.0 in 2018. This update will radically impact how you imagine and conceptualize your website content.

We’ll cover what exactly Gutenberg is and how to prepare for it. The key takeaway is an understanding of how Gutenberg will affect your existing content, and how to create exciting new layouts with it in the future.

Presentation Slides »

January 2, 2019 — We know you have questions about Gutenberg. We all do! This session aims to answer those we can in an informal discussion meant for all levels of expertise. Together we will determine answers or explain how to get them answered.

December 22, 2018 — Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. In this session, we’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.

In this media age everyone is a publisher — even nonprofits.

December 12, 2018 — If you are a WordPress plugin or theme author, you probably have mixed feelings about the WordPress Support Forums. For many, they are a necessary evil of the WordPress product developer experience. While they are limited, the advantages they offer far outweigh the disadvantages when tackled well.

I’ve been providing support on the WP.org support forums for over 5 years for a wide variety of plugins. I’ll share my experiences and provide insight and tools that will make you a believer both in free support and in the value the .org support forums can provide to you and your business.

Attendees will gain a deeper knowledge of all the resources the WP.org Support Forums offer. They will also learn of new tools at their disposal to offer more effective technical support for their users on the .org forums.

See also: https://slides.com/mattcromwell/wclax18#/

Presentation Slides »

December 6, 2018 — Gutenberg is coming. Matt will cover how to create content on your site, whether you are using the classic editor or not. Learn the basics of content creation on one of the most popular content management systems, WordPress.

February 18, 2018 — This is the first of FOUR interviews we are doing in February 2018. This series is focused on the upcoming new block-based editor coming to WordPress 5.0, named Gutenberg. In this second interview, we chat with Ahmad Awais. Ahmad has created two different tools for development with Gutenberg. A Gutenblock boilerplate, and a new Toolkit.

February 6, 2018 — This is the first of FOUR interviews we are doing in February 2018. This series is focused on the upcoming new block-based editor coming to WordPress 5.0, named Gutenberg. In this first interview, we chat with Joost de Valk, founder of Yoast.com about how he and his team are preparing his pluins for Gutenberg. There is a 25 minutes interview, followed by an AMA section from our AWP members.

June 22, 2017 — Matt is Head of Support and Community Outreach at GiveWP.com and WordImpress.com.

Matt said during his talk “This presentation will discuss the ways in which you can greatly improve your ability to “WordPress” simply by collaborating with others. Matt will provide first hand accounts of successful business owners and solopreneurs who have benefitted by working closely with other WordPressers both more skilled and less skilled than themselves. Matt will also provide resources and strategies for enhancing your collaboration techniques and ways to find more avenues to collaborate.”

April 20, 2017 — Thinking of WordPress as just software restricts your ability to learn it quickly. WordPress is software, it’s a learning platform, it’s a Community, and it’s freedom — literally. Matt will show you how to get the most out of WordPress in your job, in your personal growth, and in your life.

October 8, 2016 — Scaling Your WordPress Support for Growth

Supporting your products well is one of the best ways to ensure solid growth of your company. But growth also puts additional strain on your support team. This presentation will give you tools to understand how to scale your support before your team gets overwhelmed.

There are several important factors that go into scaling a support team. The primary ones revolve around the following:
Understanding Support is Generated from Sales
Knowing How Much Support You Can Sustain
Knowing How Much Time you Need to Train New Staff
This presentation will cover those items in detail with tools, resources, and live data based on our experiences at WordImpress

Presentation Slides »