November 28, 2022 — In March 2022, Google announced the end date of the current version of Google Analytics. (commonly referred to as GA-3/Universal Analytics) This lightning talk invites you to begin learning more about Google Analytics 4 and explains how to collect the data you’ll need to make year-over-year comparisons.

November 27, 2022 — Using core blocks in a custom site helps streamline development and keep the customer’s cost down, but it can also give clients too much ability to break a carefully crafted design.

This lightning talk is for anyone developing WordPress sites for clients or WordPress themes for the public. Learn more about the various ways of customizing core Gutenberg blocks in order to keep a site’s administrators and content editors within the guard rails established by the designer.

November 26, 2022 — Learn more about design patterns that help to make digital work more accessible to people with cognitive disabilities.

Cognitive disabilities are among the most prevalent types of disabilities, yet experts have struggled to provide web accessibility best practices due to cognitive disabilities being such a broad category. Fortunately, recent work by standards groups has begun to address this deficiency.

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November 25, 2022 — Search Engines play a big part in directing viewers towards websites. So much so that optimizing your site for search engines has become an important part of website creation.

* So how exactly do search engines work?
* You may have heard about SEO (search engine optimization), but why is it important?
* What can one do to make sure their site is ready for search engines?

These are some of the topics we’ll be looking at in this introductory workshop to SEO.

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November 25, 2022 — Learn how to make simple website improvements to get clients to stay and interact.

Topics include keyword/image ratios, navigation, WordPress plugins, website performance, keeping content interesting, the value of simplicity, use of color, and call-to-action.

November 25, 2022 — In the previous session, we built a simple WordPress block using plain JavaScript. However, the block was static. A user couldn’t edit the content in any way.

In this session, we add support for attributes, as well as implement the pre-existing RichText component. These changes enable a user to edit the content of the block.

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November 24, 2022 — Si cuando piensas en ecommerce solo te acuerdas de ropa, electrónica y chuminadas varias, te estás perdiendo casi toda la tarta.

Fabricantes, distribuidores y mayoristas también están vendiendo online y el sector crece más rápido que tu lista de series pendientes.

Tenemos 25 minutos de nada para ver:

Por qué el B2B ecommerce está disparado A PESAR de todos los retos del B2B
Qué oportunidades hay para desarrolladores, copywriters y marketeros en general
Qué contenidos y piezas de copy nos ayudarán a vender por toneladas

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November 24, 2022 — Analizaremos todos los elementos que generan certezas en los usuarios, incrementan la confianza, disipan la incertidumbre digital y como utilizarlos para mejorar las ventas online.

Conoceremos los requisitos legales de un e-commerce y cómo, el tener un escudo legal a medida de nuestro e-commerce, evita reclamaciones, devoluciones, denuncias y daños reputacionales. Y por supuesto, mejoran las ventas.

Contaré la historia de Marta y las 200 tazas que le enseñaron el alto precio de descuidar la legalidad en una tienda online.

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November 23, 2022 — Two years ago, this spekaer had never heard of a WordCamp, Meetup, Wapuu, or GitHub. She was too intimidated to touch or edit a website, let alone explain digital accessibility.

As many of her friends were retiring, hear how she started an unexpected, yet fulfilling new chapter which will hopefully inspire you.

November 23, 2022 — Atajos de teclado en Windows/Mac, clipboard manager, extensión de snippets, gestión de ventanas, capturas de pantalla, etc.

Todo estaría mostrado desde Mac OS pero con alternativas y recomendaciones para Windows.

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