February 4, 2021 — Getting more traffic to your website is always a good feeling. But what are you supposed to do once you’re getting enough traffic but aren’t yet winning new customers? I’ll go over some best practices of what to do (and what not to do) in order to slowly turn new visitors into paying customers.

February 4, 2021 — What the heck is content strategy? And why do you need one for your blog or business? We’ll talk about what this means, how to create a strategy that makes sense (and is super easy to understand), and a few important tips to keep in mind when deciding what kinds of content to create or publish on your WordPress site.

February 3, 2021 — Diana nos compartirá su opinión respecto al podcast Distributed.blog de Matt Mullenweg y abrirá debate en la comunidad de WordPress Guadalajara respecto a trabajar desde casa.

February 2, 2021 — Die neuen Bewertungskriterien von Google
(Cumulative Layout Shift, Largest Contentful Paint, First Input Delay)

Zielgruppe: SEO, Entwickler, Fortgeschrittene

Beschreibung:
Ab Mai 2021 wird Google bei der Bewertung von Webseiten drei Faktoren in erheblicher Weise berücksichtigen:
– Cumulative Layout Shift (CLS)
– Largest Contentful Paint (LCP)
– First Input Delay (FID)

Entwickler und Autoren, die sich mit diesen Werten nicht beschäftigen, laufen Gefahr, dass ihre Seiten an Ranking verlieren.
In diesem Vortrag gibt es einen Einstieg in die Bedeutung dieser Begriffe, wie man seine eigene Seite prüfen kann und einige grundsätzliche Verbesserungsvorschläge für die eigene Seite.

Presentation Slides »

January 30, 2021 — This presentation will focus on why Page Speed matters from an SEO standpoint, including touches on User Experience, overall functionality, and brand perception. It will also provide some high-level tips on how to improve it, including specific areas to check on WordPress site for anything bogging it down.

Presentation Slides »

January 28, 2021 — En esta sesión, haremos un repaso a los principales aspectos de diseño de una web que afectan al posicionamiento en buscadores, qué debemos tener en cuenta a la hora de tomar decisiones de diseño si nos preocupa especialmente el SEO y consejos, técnicas y herramientas para mantener un buen diseño sin renunciar a un buen posicionamiento.

January 28, 2021 — En esta primera reunión del año de WordPress Torrelodones queremos mantener una charla abierta, a modo de debate, en el que todos y todas podamos aportar nuestros conocimientos y buenas prácticas sobre SEO para WordPress.

¿Tienes mucha experiencia en SEO para WordPress? Ven a responder las preguntas de los asistentes.

¿Eres principiante? ¡Ven a plantear tus dudas!

Hablaremos de palabras clave, redirecciones, mapas del sitio, WPO, plugins para SEO (¿es mejor Yoast o Rank Math, o ninguno de los dos?), tácticas y estrategias… ¡y todo lo relacionado con la optimización para posicionamiento en buscadores!

January 25, 2021 — Marija will talk about how the commons gave her an opportunity to learn, contribute, evolve and why is that important. The commons today is an Internet. With the internet we have new ways of sharing software, code, images, website themes, information… enabling the growth of the digital commons that we have now. People can share their ideas easily due to that possibility. Ideas are the driving force of human progress and the building blocks of creativity. Digital commons are Wikipedia, Wikimedia, open source such as: Bootstrap responsive framework, WordPress CMS, Unsplash, and many, many others as well. Web is built on open source by wonderful altruistic people.

The commons is not about the profit, it is about people, the community, a dedication and persistence. It is open minded philosophy, a social, cultural and an artistic movement. We are putting our curiosity, experiences, personalities, and beliefs in it. As technology improves, a question arises: How better can we be as humans? Fortunately, with the digital commons you can leave your footprint in a compassionate way. Technology with good people must bring compassion, the willingness to help others.

January 22, 2021 — Wie kann man mittels WooCommerce Abo’s verkaufen und welche Dinge sind mir auf dem Weg passiert.

Ich (Frank Schmittlein) möchte euch mitnehmen, in ein Projekt was noch direkt in der Entwicklung ist und euch meine Erfahrung aus diesem direkt teilen.

January 21, 2021 — In this talk, I would like to show how our team has evolved over the years to find balance by focusing on user expereince and how the trend of winning websites continues to be like a great expereince IRL… Practical application that I believe can help everyone build better sites (design and content).