September 19, 2019 — There is a very common misconception when it comes to accessibility. For most of us, it’s some kind of black box where we know about the importance, but mostly we grant it a very low priority. But I have some good news for you: the web is accessible by default! And this talk describes the most common mistakes we have to watch out for when we choose or develop a theme.

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September 19, 2019 — Mein Wandel der letzten zwei Jahre. Vom fixen Job in einer Webagentur in eine ungewisse Zukunft der Selbständigkeit. Doch was hat bei mir eigentlich den Ausschlag für die Veränderung gegeben? Ein Vortrag über Disziplin, Freiheit und den Wunsch, einfach mal etwas Neues auszuprobieren.

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September 19, 2019 — In this talk, we will review a series of code snippets designed to make the WordPress Admin Panel a custom place, powerful and easy to use, and all without using plugins. After this talk, you will want to add it to your toolbox for reuse in each site. Simple tasks, such as adding a logo and customizing the login screen, making the content editor reflect the appearance of your site and adding your company’s contact information on each page and then to the more complex task of adding fields Classifiers and filters to navigate better content in the back-end, as well as the creation of widgets in the WordPress welcome panel.

September 19, 2019 — Discover how you can use WordPress to build an aggregator that will allow you to stay on top of the news on a given topic with limited time. We will cover the technical setup, how to find sources, the editorial work, and the ways you can spread the news. The example of ActuElles.ch, a feminist news aggregator for French-speaking Switzerland.

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September 19, 2019 — Every time, you load a website — even this one — a certain amount of carbon is emitted to the atmosphere. These emissions are tied to the amount of energy consumed in the process of delivering the websites content to your browser. Let’s explore options for both, reducing your own websites greenhouse gas emissions and helping others to do the same by making a third of the web smarter, leaner and more efficient.

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September 19, 2019 — WooCommerce rocks! Sure! But there are also some big pains which comes with it. Multilanguage, Multicurrency, Multistock-Management and POS are just some points which have caused a lot of headache in our agency. Forget about bulk price, caching and 3rd-Party-Plugins. This talk focuses on the pains and gains we had as an agency building a complex e-commerce projects based on WooCommerce. It will not contain any coding examples, but it will have some technical content, for instance AJAX, performance and caching.

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September 19, 2019 — VR is starting to approach the mainstream audience especially through the use of web VR, therefore becoming a new tool for communication. As a result, it becomes imperative to research usability and user experience of web VR platforms, even though standards and guidelines on the topic are still missing. This session will present my research on the topic, highlighting the importance of usability and user experience in new technologies.

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September 19, 2019 — Andras has been working in a dedicated support role for 3.5 years, during which he saw the ins and outs of support. Quick and easy help with fast resolution, as well as long conversations, miscommunication, frustrating issues, angry clients, escalations, and parting. In his talk Andras will give some tips and guidance to both parties — the support agents and the clients — on how providing and asking for support can be made a faster and better experience.

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September 19, 2019 — Your marketing and SEO efforts are paying off: there’s movement on the dance floor (aka traffic on your WP website)! But who’s dancing and who’s leaving the party too soon? Let’s invite analytics to the stage and discover its power – so you can rock it!

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September 19, 2019 — Emoções que os usuários sentem ao utilizar um produto, como alegria ou entusiasmo, influenciam a atratividade que eles atribuem a ele. Entregar uma experiência propriamente dita não é fácil, como também medir atratividade de um produto, devemos sempre levar em consideração o contexto em que os usuários estão inseridos e os aspectos que envolvem a experiência em si.
Atratividade não é algo que eu já vi testado muito em equipes, embora seja super útil e surpreendentemente fácil de fazer. Todos nós já fomos designer em uma equipe onde queríamos melhorar a estética do produto só para agradar os usuários finais ou o chefe, na construção de um produto digital a atratividade não é apenas algo bom de ter, é essencial na maior parte do tempo.

O questionário AttrakDiff, elaborado por Marc Hassenzahl e seus colegas em 2003 é uma ferramenta de referência para os pesquisadores em experiência de usuário vulgo UX. AttrakDiff baseia-se num modelo teórico segundo esse modelo, os usuários percebem os produtos interativos de acordo com duas dimensões que são: As qualidades hedónicas e pragmáticas.

Através do AttrakDiff podemos medir a atratividade de qualquer sistema interativo, combinando as qualidades hedônicas e pragmáticas do mesmo, essas duas dimensões influenciarão a percepção subjetiva da atratividade do produto ou sistema, que dará luz a comportamentos (por exemplo, aumento de uso) e emoções (por exemplo: felicidade ou frustração).

Devemos ter atenção AttrakDiff não mede emoções específicas, mas inclui uma avaliação do impacto emocional na avaliação do produto. Ele mede a atratividade de um produto com base em dois conjuntos de escalas:
Escala pragmática – mede a usabilidade do produto. Escala hedônica – mede reações emocionais que sentimos ao usar o produto.

AttrakDiff pode ser usado para todos os produtos interativos – de software empresarial a produtos de consumo, controle de máquinas, site ou dispositivos médicos, é uma ferramenta incrível porque produz bons dados quantitativos e comparativos. Sua limitação é que avalia a reflexão sobre a experiência em vez da experiência propriamente dita.