June 26, 2019 — Marketing can be a real monster, one many bloggers and small business owners are intimidated by. Peel away the layers to map out actionable steps for authentic promotion. No more feeling liking an ogre when building your blog or business!

June 26, 2019 — April 6, 2019, 9 am Horseshoe Ranch Room, University Center, College of the Canyons — After this talk, you will have a clear understanding of what can be done with WP-CLI and the command line. I’ll share basic commands and more advanced scripts to ease your day to day interactions with WordPress. We’ll cover things like using ‘wp search-replace’ to find and replace instances of text in your database/posts, installing/activating multiple plugins in one command, and even backing up your site to your computer…

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June 26, 2019 — April 6, 2019, 3:30 pm Placerita Canyon Room, University Center, College of the Canyons — Jen Miller presents Humanizing Storytelling focusing on how marketers, influencers, copywriting professionals, and everyday WordPress users can better engage customers by incorporating authenticity, drama, emotion, and transparency in content generation.

Increased audience conversation, interactive posting, and real-world examples create audience conversion, website traffic, and community on and offline.

Using client examples, personal stories, and case studies experienced through — decades of community journalism, localized website copywriting and blogging will be shared.
A deeper understanding of how to augment existing storytelling efforts through strategic community involvement over multiple websites and social network platforms will be discussed, as well as email and text messaging campaign advantages.

June 26, 2019 — April 6, 2019, 9 am Placerita Canyon Room, University Center, College of the Canyons —
Tania Mulry will share her insights as an agency owner who has leveraged WordPress to create local and national impact and will introduce her unique decision-making framework.

June 26, 2019 — An overview of some of the tooling that makes developing and maintaining WordPress a little easier. A high-level overview of Bedrock (including Composer), Twig templating with Timber, WP-CLI, Laravel Valet, Local by Flywheel, Visual Studio Code with helpful extensions and PHPCS.

June 26, 2019 — April 5, 2019, 11 am Vasquez Rocks Room, University Center, College of the Canyons —
Are you at the point in your web business where you can use some help, or know you will be soon, yet think you can’t afford it? Think again! At some point, if you want to get a part of your life back, and actually be able to relax, sleep, and not worry so much about your business, you’ll need to delegate your work to someone else. So why not build a capable but affordable virtual team to help? Dave Braun’s presentation shows you how to get started with one or more virtual assistant as well as some great tips for making them, and yourself, as productive as possible.

June 26, 2019 — Why are you blogging? Most of us create content because we’re told we should, but not many of us know why. In this session, Glenn Zucman will talk about how you can work smarter rather than harder to create content that actually makes an impact on your business.

June 26, 2019 — April 6, 2019, 10 am Horseshoe Ranch Room, University Center, College of the Canyons —
WordPress business owners have a lot to lose in the event of a successful cyberattack, and security awareness is at an all-time high as companies work to improve their security posture before the worst can happen. This is a good thing, of course, since an ounce of prevention is worth a pound of cure.

However, many of those same companies don’t have a solid plan of action for when the worst does happen. A lack of a plan in the wake of an attack will delay response, increase downtime, and ultimately cost more money.

In this talk, Mikey Veenstra will discuss the elements of incident response planning that many business owners fail to address. Whether your business needs a full manual of contingency plans or just a folder with some phone numbers in it, you’ll leave ready to draw up a solid guideline to follow in the event that something goes wrong.

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June 26, 2019 — April 6, 2019, 3:30 pm Horseshoe Ranch Room, University Center, College of the Canyons — The W3C recommended Micropub specification (2017) allows developers to create custom posting applications for a wide variety of data targeting any content management system that supports the spec.

Chris Aldrich provides an overview of the available plugin and endpoint for WordPress and a variety of client applications like Quill, Teacup, OwnYourGram, OwnYour Swarm, Omnibear, that allow one to post status updates, bookmarks, likes, check-ins/location data, photos, and more directly to WordPress sites.

We’ll also talk about how developers can create custom posting interfaces to drastically simplify content creation and posting for clients in ways that can be even simpler than working with Gutenberg.

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June 26, 2019 — Join Mike Tanner as he gives you his origin story of discovering WordPress. Mike covers selecting plugins all the way to (many) ‘rookie’ mistakes made along the way. What it’s like to start from nothing, and build that first website? Fun! Save yourself some time and have some laughs with with Mike.