June 19, 2019 — April 5, 2019, 1:30 pm, WordCamp Santa Clarita, Vasquez Rocks Room, University Center, College of the Canyons, Santa Clarita, CA – Why are you blogging? Most of us create content because we’re told we should, but not many of us know why. In this session, Kameron Jenkins will talk about how you can work smarter rather than harder to create content that actually makes an impact on your business.

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June 19, 2019 — April 6, 2019, 9 am, Vasquez Rocks Room, University Center, College of the Canyons, Santa Clarita, CA – You have a WordPress product or service to offer and you have a signup form. But now what? Collecting email addresses is great for vanity metrics but even better if you bring them into your sales cycle.

In this talk, Amy Hall, a certified MailChimp expert, and partner will help you define your sales cycle, drip campaign, and how to nurture your subscribers. Sales are the goal of any good nurture campaign and, when done right, will help convert your website visitors into sales.

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June 19, 2019 — Gutenberg is the biggest update that has come to WordPress in many years. This is how a small WordPress studio reacted to this massive core change and why we decided to rebuild our internal processes.

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June 19, 2019 — How do you teach a computer to design a website?

I’ve spent the last year trying to automate my own job. I’ll tell you why that’s not such a bad thing, and how to actually go about doing it.

We’ll investigate how automation isn’t all that different from other technological leaps of the past—as well as ways in which it is vastly different. We’ll touch on how emerging technologies can be an equaliser and the real-world application of machine learning.

Along the way, we’ll talk about ethics, universal basic income, and how soon Judgement Day will be upon us.

Finally, we’ll touch on how Gutenberg opens up new possibilities within the WordPress space, and how to take advantage of those opportunities.

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June 19, 2019 — WAI-ARIA means Accessible Rich Internet Applications. These are attributes you add to your HTML5 to (for example) inform blind visitors what is happening on your site.

How do you use ARIA and why? And why is the first rule of ARIA: “Don’t use ARIA”?

In this talk Rian will show you how to

announce changes and error messages
use the JavaScript function wp.a11y.speak()
tell if a menu or accordion is closed or open
give feedback on what’s happening on a one page website
get the right documentation and examples

Discover that ARIA isn’t that complicated and is very useful for those visitors that use your site in another way than you do.

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June 19, 2019 — Do you want a WordPress site which is as slow as possible? Then check out these awful plugins which drain your performance and kill your database! Or check out the better alternatives, with some general usage and error checking tips for WordPress plugins.

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June 19, 2019 — Over 52% of all WordPress installs are using a locale which is not American English. In this talk we’ll check how this is made possible. We’ll also learn more about tools and helpers that enables easy localisation of WordPress plugins and themes, whether they are public or private.

The new block editor (Gutenberg), not only changed our editing flow but also finally improved the way how internationalization is handled in JavaScript. Not sure how? Join this talk to prepare yourself for WordPress internationalization in 2019.

June 19, 2019 — The Italian WordPress community was dormant for years, until a bunch of people got together at WCEU Contributor Day in Seville, in 2015, and decided it was time to revive it.

After months of online chats in our Slack team, we organised an event that kick-started an avalanche of Meetups and WordCamps in Italy: a stand-alone Contributor Day.

Four years later, Italy has more than 30 active Meetups, 6 cities with WordCamps in planning stages, and a great number of Contributors across the project.

In this talk, I’ll go through the steps we took to organise it and I will also talk about Contributor Nights, special Meetup events where we concentrate on one of the Make teams and learn how to contribute from scratch.

June 19, 2019 — We built a React single page application for one of the largest Finnish technology magazines. It replaced their old traditional WordPress site at the end of 2018.

The application has been in development for over a year now. It’s time to share our experiences building it, talk about why we built it, and how we built it. Because there were a lot of problems, I’ll talk about how we resolved them.

To name a few: authenticating users to WordPress, social media previews, search engine visibility, integration testing, and last but not least, cache invalidation in all parts of the stack.

Everyone in the audience should be able to grasp the main points, but developers will get most out of the talk.

June 19, 2019 — A case-study presentation of the design and implementation of a custom WooCommerce site that integrates and synchronizes all product information in three languages from an external Product Information Management system.