June 6, 2019 — The journey of product marketing starts with the conception of the product itself. The success and failure of a product is basically determined during its inception – This may sound a bit prophetic, but conception of a product is the very basis of its success. WordPress got traction because of its underlying concept of open source and its ability to fulfill the most acute principles of UX.So, any WordPress product should have this very traits built into it – they should be built to serve a specific function, should be free (at least the most compelling part of it), and most of it should excel in the basic principles of sustained usability. These are the very elements that determine the scope and extent of success of a product on WordPress.

June 6, 2019 — Getting a good amount of traffic on the website is exciting, but it’s also important to understand how many of them are taking an intended action, i.e signup, purchase and so on. In this talk, we will cover the reason behind why conversions are not happening and what needs to be done in order to improve that. By understanding, analyzing and improving the conversion rate one can increase revenue per visitor and acquire more customer.

June 6, 2019 — The website is live, the invoice has been paid. Game over, right? What if this is actually a beginning, and not an ending of a beautiful business relationship? In this talk we will cover different ways we should stop sabotaging these relationships, so we could start building up a recurring revenue business.

June 6, 2019 — We’ll go over the basics of setting up a local WordPress development environment using Docker and some of the benefits of containerized development. Utilizing docker can be extremely helpful for matching production environments closely as well as streamlining testing and deployment processes.

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June 6, 2019 — Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

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June 6, 2019 — Ah, clients—we need them, we crave them. WordPress consultants and freelancers mostly live in attraction mode, constantly building a vibrant roster of sweet-spot clients. But not every client is a good client. So while you’re courting new relationships, beware of the challenging types of clients almost never worth the trouble.

After this session attendees will be able to:
– Identify danger signals before engagement
– Learn 5 steps for handling difficult clients
– Discover how to politely fire a challenging client
– How to prevent future nightmare clients

June 6, 2019 — Problem solving may not sound like the most rock and roll topic of conversation… and that might be so, but it’s at the core of everything we do, a skill so universal it transcends software, job role, even occupation.

In this talk we’ll explore the mechanics of problem solving, I’ll share what I’ve learnt from overcoming challenges, recovering from failure and seeing the opportunity in problems as a developer and design agency co-founder.

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June 6, 2019 — How do you teach a computer to design a website?

You may have heard that robots are coming to steal our jobs. But the end isn’t nigh! I’m here to tell you why that may not be such a bad thing – and share some of my own adventures trying to automate away my own job.

We will investigate how automation isn’t that different from other technological leaps of the past – as well as ways it is vastly different. We will touch on how emerging technologies can be an equaliser and the real world application of machine learning. Along the way, we will talk about ethics, universal basic income, and how soon ‘Judgement Day’ will be upon us.

Finally, we will touch on how Gutenberg opens up new possibilities within the WordPress space, and how to take advantage of those opportunities.

June 6, 2019 — OpenStack is a free and open-source software platform for cloud computing, made up of many smaller projects, each looking after one aspect of the stack.

This talk will show how projects structure their communication to make sure everything works together as one in a final release, how decisions are made transparently, and what we might be able to learn from that.

June 6, 2019 — In my role as a UX consultant, I’m acutely aware of the impact the CMS will have on admin users.

Most CMS users just don’t see content in the way that UXers, designers or developers do. We, as digital types, understand that a page isn’t necessarily a page but is instead made up of 5 different content types. We can mentally map the content from the information architecture, to the design and then to the set of fields and posts in the CMS. Clients really struggle with this concept.

I’ll discuss some ways in which we can ensure our WordPress setup and UI makes our users feel empowered and enabled to create great content regularly.

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