April 12, 2019 — A short story on how to ‘hack’ together a secure web application with the power of WordPress features (Plugins, API and User Roles) with a tight deadline at a 24 hour hackathon

Presentation Slides »

April 12, 2019 — The talk will focus on using WordPress to test and validate ideas in an affordable manner. It will be based on my experiences of running several websites, including ZApreneur, Think Workers and WriteInvisible. I will draw lessons and outline a process and will offer a checklist. I think it kinda works.

Presentation Slides »

April 11, 2019 — Creare una strategia di web marketing sfruttando WordPress come base di tutto e integrando tool di A/B Test come Google Optimize in grado di fare varianti a/b e testi multivariati con pochi passaggi, tutti con interfaccia grafica.

In più vedremo come integrare Instapage come piattaforma per le landing, indispensabili per le strategie di digital advertising e SEO.

April 11, 2019 — As businesses we can all too easily get focused on conversion rates… and when we become obsessed with CRO – we tend to forget all about the consumer and their needs and wants. Have we become too focused on the tech and forgotten about the consumer? I’ll share what can we learn from behavioural psychology – and how can we use those lessons to build relationships that last with the people who visit our websites. I’ll discuss how we really make decisions (and how this impacts SEO), what goes into a buying decision, and how to adapt sites and pages to make your audience more likely to convert – and stick around. We did not evolve to click around webpages – we evolved to survive – and that has serious implications for how we browse. I’ll show you how to think about how your audience thinks, and how to hack the buyer brain.

April 11, 2019 — WordPress is known for pre-made themes that make it easy to get started. However, after a while you might wonder why certain design decisions have been made, how they affect your users, and what you can do to make the site better.

This is where User Experience (UX) design techniques comes in. UX is way of bringing together user needs and business goals through research, testing, and design.

This talk will introduce the concept of UX and provide practical tips for improving your site.

April 11, 2019 — WP-CLI has introduced new ways of working with WordPress via automated commands and scripts. Aliases allow WP-CLI commands to be run on remote servers. Put them together and you have a powerful foundation to run automated processes remotely on multiple servers.

This talk will focus on using WP-CLI to automate deployment of a WordPress database between a development and production website. WP-CLI commands will be joined together in a BASH script that can be executed from the command line.

April 11, 2019 — Come migliorare il tuo e-commerce trasformando i dati in insights. Attraverso un caso pratico, spiego come i dati siano un potente alleato per migliorare un e-commerce, quando vengono attentamente letti e interpretati.

April 11, 2019 — Tommaso Doninelli – From the clouds to the grounds
Marco La Rosa – SEO locale: le tecniche di base

April 11, 2019 — Durante l’intervento mostrerò i principali cambiamenti apportati da Rank Brain in ottica SEO. Durante lo speech mostrerò esempi e casi studio reali offrendo una direzione concreta verso un approccio semplificato ma operativo rispetto al posizionamento sui motori di ricerca

April 11, 2019 — If you are a freelancer, adopting Coding Standards for the first time is a bit like taking up exercise: you know it’d do you good, but there’s always some urgent deadline or something else more important to do. After all, your code works, right? So, why bother?

In this talk, I will tell you why it matters, explain my experience of the process, including the ups and downs, and share a few tricks I have learned on the way that will make your work better and your life easier.