March 18, 2019 — We live in a world of continuous integration, continuous delivery, version controlled code and configuration. Yet when it comes to delivering content we are relying on doing all publishing straight to the production environment and hoping it works, editing the live document to fix issues we only find once they are in production. I propose there is a better way.

Let’s build our content on our development instances the same way we develop code and configuration. Then using the power of Github, WP-CLI and Automated Testing tools like Behat, lets professionally deploy our content to production will full confidence it works as intended. Let’s give editors better tools to build better content in a word of Gutenberg while saving anyone the need to overwrite the production database ever again.

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March 18, 2019 — You know what you want your website to say, but figuring out how to say it may have you repeatedly banging your forehead on your keyboard. You’re not alone. Even the best ideas by the smartest idea-makers can get lost in translation. Or in over-the-top metaphors. Or in unnecessary, verbose sentences. So sit down, put that thesaurus away, and learn how to make your mark on the web in your own words. I’ll review writing best practices, and guide you through the relatively painless process of getting from idea to published website copy, all in a way that makes sense for you, your website, and your intended audience.

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March 17, 2019 — Tu démarres ton entreprise et tu es sûr d’une chose: tu veux un site Web. Pourquoi? Ben… parce que tu veux afficher tes services, qu’on te trouve sur Google. Bref, tu veux une présence en ligne.

Mais on s’entend qu’un site Web, c’est plus qu’un dépliant sur Internet et ça représente une bonne dépense. Alors comment t’assurer que ton site soit rentable et te permette d’atteindre tes objectifs? Comment faire en sorte qu’il soit vraiment au service de ton entreprise ? Comment éviter de le refaire tous les 2 ans ?

Si tu montes des sites WordPress pour tes clients au quotidien, tu sais à quel point un mandat bien préparé peut te faire sauver énormément de temps de gestion et de suivi, en plus de te permettre de respecter un échéancier serré. Mais comment bien encadrer tes clients à ce niveau? Quelle démarche de conception privilégier pour t’assurer que tes clients ont un site qui répond bien à leurs besoins du moment tout en étant en mesure d’évoluer dans le temps sans devenir obsolète au bout de quelques années ?

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March 17, 2019 — If you’re in a competitive niche or industry and are looking to rank well in the search engines, rich snippets are crucial to how your results are displayed to your target market.

In this talk, we’ll go over what rich snippets are, how they can be implemented on your website, and how to make the most out of them so that you can take advantage of your ongoing SEO efforts without getting overwhelmed.

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March 17, 2019 — Hace poco, escribo en Septiembre de 2018, Google ha actualizado el fragmento de código que debemos insertar en nuestras webs para poder enviar los datos de seguimiento. Hemos pasado de analytics.js a gtag.js.

Su intención es unificar en un único fragmento de código, bueno casi, todas las mediciones que envía nuestra web a los distintos servicios que ofrece Google (Analytics, Google Ads tanto remarketing como medición de conversiones y más productos en el futuro).

La idea de esta ponencia es comprender cómo funciona este nuevo fragmento de código, cómo configurarlo según nuestras necesidades y, evidentemente, cuáles son los procedimientos óptimos para implementarlo en nuestro WordPress.

March 17, 2019 — WooCommerce now powers over 30% of all online stores, both big and small. While the basic WooCommerce package covers a lot of needs, business use cases often require special attention.

This talk will look at the best practices for building and customizing themes and plugins for WooCommerce.

We’ll talk about:

Building a streamline customer service experience for your business
Keeping template files up to date
Useful actions and filters
Custom solutions for unique eCommerce situations

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March 17, 2019 — This presentation is geared towards complete beginners, who would like to know the basics to start using WordPress. I’ll cover the differences between WordPress.com and a self-hosted WordPress install, pages and posts, what are the basic configurations to do, do’s and dont’s, best practices, so that anyone can start using WordPress right away!

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March 17, 2019 — Pourquoi est-ce que le mot “courriel” n’est jamais utilisé dans WordPress? Quelle version de “Français” dois-je choisir pour mon site, et quel en sera l’impact?

Cette présentation répondra à toutes ces questions, en plus de vous donner un aperçu des récents travaux effectués à la traduction “Français du Canada” dans l’écosystème WordPress et comment vous pouvez contribuer à accélérer la disponibilité et l’étendue de traductions propres aux particularités linguistiques du Québec.

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March 17, 2019 — WordPress and the Learning Ecosystem

This presentation describes how WordPress can become part of a greater information ecosystem. Although we’ll review this using a free WordPress based Learning Management System as the source of the information, the presentation will cover the existing free tools available to share the information with systems such as HRIS or Production planning systems. We’ll also cover how all of this fits into the GDPR scheme.

March 17, 2019 — When there is a problem on your WooCommerce store, knowing where to start in finding the solution can be overwhelming.

I’ll give you an overview of WooCommerce troubleshooting basics, including real life examples, and by the end of this session you’ll be equipped with the tools to track down and solve common WooCommerce issues – from payment problems to display issues.

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