January 15, 2020 — People are scared of 404 pages, but at times they overlook how important it is to optimize the 404 error page.
Pages get renamed, content changes, links break and the inevitable happens, your visitor lands on a 404 error page.
But, what if we could leverage it to start a conversation instead?
In this talk learn why it is important to create custom 404 pages and how to monitor and analyze your 404 pages.
March 17, 2019 — If you’re in a competitive niche or industry and are looking to rank well in the search engines, rich snippets are crucial to how your results are displayed to your target market.
In this talk, we’ll go over what rich snippets are, how they can be implemented on your website, and how to make the most out of them so that you can take advantage of your ongoing SEO efforts without getting overwhelmed.
October 6, 2017 — When it comes to choosing a theme, you have to consider many options as a site owner.
A Good Theme can mean a lot of things, from site speed to site performance and User Interface which in turn is directly affecting your UX, website health and user engagement.
This session is designed to give you an overview on how to determine if a theme will be effective based on a series of factors that will create an overall positive experience for your website visitors.
October 5, 2017 — Before starting with keyword research, writing great content or even looking for links to reference your site, the most important thing is to make sure that your site has passed the health standards for SEO.
SEO without implementing certain fundamentals will lack results.
If certain health checks are not conducted on your WordPress site, it can completely destroy your SEO.
In this session, we explore on what health checks and resources you need to review prior to launching your SEO efforts for your website. In addition, we go through a proper SEO execution plan that you can implement to help your WordPress site rank higher in the Search Engines.