Author Archive

  • The 7 Security Layers, One OSI to Rule them All

    The 7 Security Layers, One OSI to Rule them All

    WordCamp Sofia 2025Speaker: Robert Jacobi

    February 14, 2026 — Learn the basics of the OSI (open systems interconnection) Security Model. Why it matters for open source projects, what you can control, and how to protect yourself from ongoing and increasing types of threats. Additionally, a quick overview of the Software Bill of Materials (SBOM) and Supply-chain Levels for Software Artifacts (SLSA) especially in light of the EU Cyber Resilience Act. Leave with an understanding of what you can review, measure, and protect today.

    Presentation Slides »

  • From Static to Dynamic: Mastering the Interactivity API

    From Static to Dynamic: Mastering the Interactivity API

    WordCamp Sofia 2025Speaker: Ryan Welcher

    February 14, 2026 — With the arrival of the **Interactivity API**, WordPress now offers a native, declarative way to add client-side behavior to blocks using directives like `data-wp-on–click`, `data-wp-bind`, and `data-wp-context`. Developers can define reactive behavior, state management, and side effects—all while staying in the WordPress stack.

    In this developer-focused talk, we’ll explore:

    – The architecture and goals of the Interactivity API
    – How to mark blocks as interactive with `supports.interactivity`
    – How to use directives to handle clicks, toggle classes, bind data, loop over arrays, and more
    – How to define a store to manage shared state, actions, and side effects
    – Real-world examples including:
    – Button toggles and UI state
    – Gallery sliders using Core Image blocks
    – Query Loop filtering and SPA-style navigation—without a full page reload

    Presentation Slides »

  • Panel Discussion: WordPress in the Age of AI

    Panel Discussion: WordPress in the Age of AI

    WordCamp Sofia 2025Speakers: Oleg Petrov, Nemanja Cimbaljevic, Petya Raykovska, Ryan Welcher, Nikolay Bachiyski

    February 14, 2026 — Join leading WordPress experts for an engaging panel discussion on how artificial intelligence is transforming the WordPress ecosystem. From content creation and automation to smarter site management and personalized user experiences, the panelists will share their insights, experiences, and predictions on the evolving role of AI in web development. Gain valuable perspectives on emerging tools, best practices, and how to prepare for the next wave of innovation in WordPress.

  • Колко струва моят WordPress бизнес?

    Колко струва моят WordPress бизнес?

    WordCamp Sofia 2025Speaker: Lyubomir Rusanov

    February 14, 2026 — Всеки собственик на бизнес трябва да има представа, колко струва неговият бизнес. И дали с неговите ежедневни решения, повишава или намалява тази стойност. Ще разкажа, как да увеличаваме дългосрочно стойността на бизнеса си като WordPress разработчик, като същевременно генерираме приходи за себе си.

    Presentation Slides »

  • Get More Clients to your Agency by Leveraging All Your Channels

    Get More Clients to your Agency by Leveraging All Your Channels

    WordCamp Sofia 2025Speaker: Elli Mouchtari

    February 14, 2026 — Growing an agency is not only about good work, it’s about finding the right clients. In today’s competitive environment, agencies need to make the most of all available channels to attract clients.

    In my talk, „Get More Clients to Your Agency by Leveraging All Your Channels“, I share strategies that combine both traditional and digital marketing methods, showing how a coordinated channel approach can boost agency growth.

    My goal is to provide participants with practical advice and actionable insights they can immediately apply to their own business.

    Presentation Slides »

  • The Last-Click Lie: Why Your Marketing Attribution is Broken and How to Fix It

    The Last-Click Lie: Why Your Marketing Attribution is Broken and How to Fix It

    WordCamp Sofia 2025Speaker: Evgeni Yordanov

    February 14, 2026 — This talk will give you a clear and simple guide to understanding your marketing’s true performance. We’ll cover:
    – Why last-click tracking is misleading and where it hides your most valuable marketing channels.
    – A common-sense way to see the whole customer journey, from the first ad they saw to the final purchase on your site.
    – How to connect the dots between your ad spend and your sales, so you can confidently invest in what truly grows your business.

    Presentation Slides »

  • Open Source двигатели на промяната

    Open Source двигатели на промяната

    WordCamp Sofia 2025Speaker: Petya Raykovska

    February 14, 2026 — В тази лекция разглеждаме някои от позитивните примери за това как WordPress и проектите с отворен код влияят на развитието на обществата (по света и) у нас, как насърчават доброволчество, подкрепят образованието, подпомагат предприемачеството и са в епицентъра на много инициативи за независима журналистика.

    Повече от всякога имаме нужда от тези истории – историите за това как технологиите могат да бъдат двигател на доброто – когато се използват с мисия и сърце.

    Presentation Slides »

  • WordPress в последните 15 години – продукт и код

    WordPress в последните 15 години – продукт и код

    WordCamp Sofia 2025Speaker: Nikolay Bachiyski

    February 14, 2026 — Ретроспективен разказ за това какво се променило в WordPress последните 15 години, с бегъл поглед към бъдещето.

    Presentation Slides »

  • Digitale Barrierefreiheit

    Digitale Barrierefreiheit

    WordPress Meetup ZürichSpeaker: Anne-Mieke Bovelett

    February 14, 2026 — Jahres: Diese Präsentation ist interaktiv und spannend für alle – ob Designer:innen, Entwickler:innen oder Website-Besitzer:innen. Anne-Mieke zeigt uns, wie wir selbst testen können, ob eine Website wirklich benutzbar ist, warum „Functional Design“ schon in der Konzeptphase entscheidend ist und wie wir Barrierefreiheit als starkes Argument bei einem Relaunch verkaufen.

    Ausserdem hat sie einen aktuellen Report im Gepäck, der mit knallharten Zahlen belegt, warum barrierefreie Websites deutlich besser in Google und anderen Suchmaschinen performen. Und sie räumt mit einem Mythos auf: Barrierefreiheit bedeutet nicht langweilig – wir werden sehen, dass sich auch wunderschöne Designs problemlos barrierefrei umsetzen lassen.

  • SEO para WooCommerce: lo que Google te muestra… y lo que no, según el país

    SEO para WooCommerce: lo que Google te muestra… y lo que no, según el país

    WordPress Meetup Buenos AiresSpeaker: Paola Zorro

    February 14, 2026 — En este Meetup online de WordPress Buenos Aires, Paola Zorro nos compartió una charla clave para quienes trabajan con tiendas online y SEO internacional.

    A partir de WooCommerce, exploramos cómo los resultados de búsqueda en Google varían según el país, cómo cambia la intención de búsqueda y por qué una estrategia de SEO que funciona en un mercado puede no dar los mismos resultados en otro.

    Durante la charla se abordaron temas como:

    Cómo Google muestra (o no) resultados según la ubicación geográfica

    Diferencias de intención de búsqueda entre países

    Errores comunes de SEO en tiendas WooCommerce que apuntan a mercados internacionales

    Qué tener en cuenta al vender fuera del mercado local

    El rol de Google Shopping y Google Merchant Center en distintos países

    Claves para tomar mejores decisiones de SEO en proyectos de e-commerce

    Fue una charla muy clara, práctica y participativa, con preguntas y aportes de la comunidad que enriquecieron el encuentro.

    Presentation Slides »