Speakers: Petya Raykovska

  • How WordPress can better serve the needs of Enterprise

    WordCamp Asia 2024Speakers: Petya Raykovska, Rahul Bansal, Kimberley Cole, Lorna Lim

    April 9, 2024 — Witness the convergence of WordPress and enterprise innovation, where digital frontiers are pushed and customer experiences soar to new heights!

    WordPress, a powerful open-source platform, offers enterprise companies a unique opportunity to enhance their agility and deliver exceptional digital experiences for their customers. This panel discussion will focus on strategies for fostering greater enterprise adoption of WordPress, thereby unlocking investments that can fuel ecosystem growth. By addressing barriers, identifying opportunities, and outlining future steps, the panel will contribute to closing the gap between WordPress’s platform potential and the needs of enterprise customers. This, in turn, will create a virtuous cycle of growth for the WordPress community and enterprise WordPress as a whole.

  • Leading with Cultural Intelligence – strategies for breaking the invisible boundaries of global business

    WordCamp Asia 2023Speaker: Petya Raykovska

    October 13, 2023 — Cultural Intelligence (CQ) is the capacity to work with people who are not like you.

    The business ecosystem around WordPress is multicultural and distributed.

    While global business speaks English, it can be challenging to understand what others are trying to communicate. Remote companies operating in different regions often struggle to effectively implementing practices that work well for everyone.

    How do you navigate the minefield of culture-based misunderstanding?

    This talk identifies some of the big invisible boundaries of global business and suggests ways to bridge them.

    The presentation is based on the experience of a former Make WordPress rookie who joined the Polyglots team consisting of 20 000 contributors speaking 200 languages, and then found herself resource managing a team of 50 engineers and project managers across APAC, Americas, and EMEA.

  • Leading with cultural intelligence – strategies for breaking the invisible boundaries of global business

    WordCamp Europe 2023Speaker: Petya Raykovska

    October 1, 2023 — The business ecosystem around WordPress is multicultural and distributed. The strive for diversity, autonomy, and location independence that governs the open source world is what businesses have been successfully adopting so they can win clients all over the world and hire amazing talent.

    But even though global business speaks English, very often we don’t understand what the other is trying to communicate. Remote companies operating in different regions, like the one where I work, often fall short when it comes to effectively implementing practices that seem to work great in the West, in the East.

    How do you navigate the minefield of culture-based misunderstanding?

    In this talk we’ll dig into some of the big invisible boundaries of global business and look at ways to help us bridge them based on the experience of a former rookie who joined the Polyglots WordPress team consisting of 20 000 contributors speaking 200 languages on a whim and then found herself resource managing a team of 50 engineers and project managers across APAC, Americas, and EMEA.

  • Developing cultural intelligence

    WordCamp US 2022Speaker: Petya Raykovska

    December 14, 2022 — The business ecosystem around WordPress is multicultural and distributed. The strive for diversity, autonomy, and location independence that governs the open source world is what businesses have been successfully adopting so they can win clients all over the world and hire talent. But why is it that even though global business speaks English, we’re so often struggling to understand what the other is trying to communicate?

    How do you navigate the minefield of culture-based misunderstanding?

  • Petya Raykovska : The WordPress REST API – a guide for non developers

    WordCamp Cape Town 2017Speaker: Petya Raykovska

    February 15, 2018 — There is a hype surrounding the WordPress REST API these days. People focus on how it will change the future of WordPress, allow developers to expand the range of projects they can build, make WordPress popular outside its own bubble.

    What we rarely talk about are the challenges presented by the REST API

    This talk focuses on the challenges. It’s a short guide to the WordPress REST API from a non-developer perspective – what is it, how it will change WordPress development, combined with some thoughts on the impact it will have on projects created with WordPress and the people creating them.

    – cover some of the hype around the REST API
    – look at what REST is
    – look at APIs more generally and how they enable applications to interact with one another
    – look at how the REST API will impact WordPress development. I’ll cover different ways that people are using it
    – for example custom admins and as a headless CMS
    – look at the impact that the REST API will have on WordPress businesses

    Presentation Slides »

  • Petya Raykovska: Prepare Your Non-devs For A REST API Project

    WordCamp Helsinki 2017Speaker: Petya Raykovska

    June 29, 2017 — There is a hype surrounding the WordPress REST API these days. People focus on how it will change the future of WordPress, allow developers to expand the range of projects they can build, make WordPress popular outside its own bubble.

    What we rarely talk about are the challenges presented by the REST API especially for non developers. This talk focuses on them and gives you a checklist to make sure both your clients and your non-developers know what to expect from a REST API project.

    Presentation Slides »

  • Petya Raykovska: WordPress Beyond Borders – Cross Cultural Communication and the Fundamentals of Caring

    WordCamp Europe 2017Speaker: Petya Raykovska

    June 22, 2017 — Legends say languages were created to divide people who once spoke as one and aimed to reach high up to the gods. So the gods scattered them across the Earth and made them forget their common language, making sure too many of them couldn’t communicate effectively.

    Eager to understand each other again, people struggled to remedy that by learning the languages others spoke. In the meantime religion, traditions, their own languages, and their personal beliefs evolved and took deep roots. Then the internet happened and, as it gave a platform for the world to communicate in from a distance, it added a new level of complexity.

    Today WordPress is available globally, in many many languages, and is created globally – by people from all over the world. In theory, it has gone beyond borders. But does that mean that there are no walls?

    Let’s talk about that.

  • Petya Raykovska: Growing Together – Thoughts on the Global WordPress Community

    WordCamp Bangkok 2017Speaker: Petya Raykovska

    March 23, 2017 — “WordPress has been a project beyond borders since inception. Its global community has been growing for the past 14 years and nowadays millions of people around the world speak WordPress.

    The story of WordPress is the story of multicultural collaboration. From code to events and translations, thousands of people work together every day to make the software that powers 27% of the web.

    In 2013, the first WordCamp Europe jump started several local communities in European countries and inspired hundreds of people to start contributing back. Having existed mostly in the shadows of the contributing efforts since 2003, the WordPress Polyglots team is now gaining strong momentum while its 17 000 strong volunteer team is working tirelessly to remove the language barriers for users. In 2016 the team organized the 2 largest online WordPress contributor days to this day with more than 800 people joining to translate in 132 languages.

    This talk tells the story of how WordPress – the project we know and love, helps shape a modern way of working together and doing business – beyond the boundaries of office spaces and cultural stereotypes.”

    Presentation Slides »

  • Petya Raykovska: The WP REST API Guide for Non-Developers

    WordCamp US 2016Speaker: Petya Raykovska

    December 12, 2016 — There is a hype surrounding the WordPress REST API these days. People focus on how it will change the future of WordPress, allow developers to expand the range of projects they can build, make WordPress popular outside its own bubble.

    As a project manager working for a company heavily invested in the development of the REST API, I felt a lot of pressure to understand what it is, how it will change things for developers, clients, and – well, me. You see, I’ve been building WordPress sites for the past 4 years, with almost non-existent development skills. Is the REST API going to change that? What will it mean for small agencies? What will it mean for theme shops?

    We rarely talk about are the challenges presented by the REST API, especially for non-developers, mostly because the only people who talk about the REST API are developers.

    This talk provides a short guide to the WordPress REST API from a non-developer perspective what is it, how it will change WordPress development, combined with some thoughts on the impact it will have on projects created with WordPress and the people creating them.

    – cover some of the hype around the REST API
    – look at what REST is
    – look at how the REST API will impact WordPress development. I’ll cover different ways that people are using it
    – tells a funny story about two clueless PMs learning how the REST API changes building sites with WordPress the hard way
    – look at the impact that the REST API will have on WordPress businesses

    Presentation Slides »