Author Archive

  • Connecting cultures at SWI Swissinfo.ch: The journey to international audience engagement

    WordCamp Europe 2025Speakers: Ronny Marx, Isabelle Schrills

    June 7, 2025 — SWI Swissinfo.ch, a leading news outlet, faced significant challenges with its previous content management system, limiting its ability to deliver multilingual content, optimize article recirculation, and engage audiences effectively. In this session, Ronny Marx will share their journey of migrating SWI’s entire news platform to WordPress and WordPress VIP. They’ll dive into the technical hurdles overcome during the migration, the benefits of scalability, and the custom development that powered their digital transformation. Learn how WordPress’s flexibility and performance enabled SWI to better serve its multilingual, global audience while enhancing editorial workflows and content distribution.

    Presentation Slides »

  • What we learned from building Site Kit and how you can apply this to your WordPress site

    WordCamp Europe 2025Speaker: Mariya Moeva

    June 7, 2025 — In 2020, we set out to bring the best of Google tools to WordPress. 5 years and 4.5M active installs later, we want to share the many lessons we’ve learned along the way, so the WordPress community can benefit from them too — how WordPress site owners can find these nuggets of insight in a sea of information, without needing to be an SEO expert or a developer.

    Presentation Slides »

  • 3 WordPress Agency F*ckups and What I Learned from Them

    WordCamp Europe 2025Speaker: Jennifer Aguilera

    June 7, 2025 — Running a WordPress agency isn’t always smooth sailing. Over the years, I’ve witnessed (and experienced) some epic f*ckups – projects that never seemed to end, plugins that weren’t as flexible as promised, clients who turned into nightmares, and developers who had enough and walked away. But here’s the good news: every f*ckup is a lesson in disguise. In this lightning talk, I’ll share three real-world agency mistakes – from bad project scoping and rushed development decisions to missed communication opportunities – and the hard-earned lessons they taught me. This isn’t about pointing fingers or sharing horror stories; it’s about laughing, learning, and maybe even recognizing a situation you’ve been in yourself.

    Presentation Slides »

  • Building Support as core of product Favorite session: Building Support as core of product

    WordCamp Europe 2025Speaker: Anna Hurko

    June 7, 2025 — In this talk, I will also share insights into how our support-driven approach strengthens our product development, enhances customer relationships, and contributes to team loyalty and long-term company growth. Additionally, I will discuss the structure of our support team and how it plays a crucial role in Crocoblock’s success.

    I am currently the CEO of Crocoblock, but my journey started 11 years ago as a support specialist. From the very beginning, we have placed customer support at the core of our product development, and this approach has been a key factor in our success.

    Our support system is structured differently from many other companies. Half of our team is dedicated to support, and we provide multiple channels for assistance, including free Zoom calls, live chats, and a ticket system.

    Our Facebook community has grown to over 30,000 members. We actively hire and train support specialists, helping them develop their skills while working directly with customers. Over time, many of them transition into other roles within the company.

    Today, former support team members hold positions such as developers, community managers, QA specialists, copywriters, social media managers, product managers, project managers, and even video creators.

    Presentation Slides »

  • Transforming Tech Leadership: 3 Ways to Shift Communication and Get Your Time Back

    WordCamp Europe 2025Speaker: Aleksandra Lemańska

    June 7, 2025 — During this session we are going to focus on how Tech Leaders can save approx. 17 hours per week by transforming their communication algorithms. We will dive into the Process Communication Model (PCM) structures that give us ready-to-use structures, tailored for both typical and high-stress environments. The session will be based on case study so you’ll get a real-life Tech example that will show you how to implement this to your work and life. Let’s make a real impact on strategic communication to reduce conflicts and misunderstandings, so we get our time back. To focus on delivering work that really matter, instead of wasting in on people drama.

    Presentation Slides »

  • Teen Meets Veteran: Two Perspectives on WordPress

    WordCamp Europe 2025Speakers: Elin Krauer, Luzi Stadler

    June 7, 2025 — A 17-year-old young woman who is just gaining her first experience with WordPress and a 40-year-old veteran with over 15 years of experience with WordPress discuss their different perspectives and present the results of their conversations at the lecture. They ask themselves questions such as: “What made you want to start using WordPress?”, “What resources or learning methods did you use to familiarise yourself with WordPress?”, and “What new features or trends would you like to see in WordPress?”. The results of these discussions are presented in a compact format and shed light on the different perspectives of the two people. The presentation of the results of the discussions between the two generations will be followed by an interactive session with the audience.

    Want to share your experience? The speakers kindly ask you to participate in their survey before the talk so that they can gather thoughts from the community.

    Presentation Slides »

  • Social Entrepreneurship in Bulgaria – Driven by Humans, Powered by WordPress

    WordCamp Europe 2025Speaker: Petya Raykovska

    June 7, 2025 — WordPress has enabled positive societal transformation since inception, especially in the most resource-constrained environments. In Bulgaria, a country rich in spirit and history but facing economic and social challenges, social entrepreneurs are transforming communities with creativity and resilience. WordPress plays a pivotal role in this movement, empowering changemakers to amplify their impact.

    This talk explores how organisations like Teenovator, Teach for Bulgaria, the Bulgarian Fund for Women, and Anti Coruption Fund leverage the Open Source power of WordPress to drive volunteerism, lead teenage entrepreneurship educational initiatives, and champion independent journalism. These initiatives are proof that technology can be a force for good, breaking down barriers for individuals and communities to innovate and collaborate.

    In this talk Petya Raykovska, a volunteer and a volunteer wrangler in both the WordPress community and her local communities, will share the inspiring stories of Bulgarian changemakers, their causes, and how WordPress has become the backbone of their efforts.

    Presentation Slides »

  • WordPress without Borders – The Fight for Digital Freedom

    WordCamp Europe 2025Speaker: Noel Tock

    June 7, 2025 — Pulling from experiences in how our open-source work impacts global resilience, this keynote’s goal is to reinvigorate our community’s sense of purpose and unity — inspiring contributors to see their work as part of something far greater than ourselves. It will draw from my own personal experiences at Ukraine’s frontlines, and the broader world, how open-source saves lives and is a digital human right. The talk culminates in a forward-looking vision that will leave attendees with renewed energy and clarity about WordPress’s vital role in maintaining an open web for those who need it most.

    Presentation Slides »

  • El bienestar corporativo y como multiplicar los resultados de la empresa

    WordPress Meetup VigoSpeaker: Ricardo Velasco

    June 2, 2025 — El mundo de la empresa está experimentando una transformación profunda, y el bienestar corporativo se ha convertido en el nuevo estándar de éxito. ¿Te has preguntado por qué las grandes empresas están invirtiendo millones en programas de bienestar?

    Presentation Slides »

  • Checklist WPO: 10 pasos para que a túa web WordPress non sexa unha tartaruga

    WordPress Meetup FerrolterraSpeaker: Anxo Sánchez

    June 2, 2025 — Imaxina que despois de meses de traballo e esforzo chega o día. Abres a túa web para trasladarlle ao mundo todo o teu valor.

    Algo pasa! Miras desde o móbil e iso non furula ben. Desespéraste porque non se da visto nin a primeira imaxe. Estás perdendo visitas, clientes e tamén cartos.

    Nesta charla imos repasar os 10 erros máis comúns que fan que unha web en WordPress sexa desesperadamente lenta… e como arranxarlos.

    Sen tecnicismos innecesarios, sen promesas máxicas, sen necesidade de facer un mestrado para meterlle man a un problema tan común. Só uha checklist clara, práctica e directa para que poidas aplicar os cambios na túa propia web.