May 19, 2026 — Starting in September 2026, parts of the Cyber Resilience Act (CRA) are going into effect. There are some things to prepare for developers and maintainers of open source software like WordPress plugins. This session will give you a primer on the key points of CRA, and equip you with the knowledge (and a handy checklist) to navigate the uncertain waters of European regulations.

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May 19, 2026 — Your search rankings have an accessibility problem, and Google is already measuring it. Every time a user bounces because they can’t read your navigation, abandons a form because the error message is confusing, or gives up because a page is cognitively overwhelming, search engines record a failure signal. In this talk, you’ll learn how to spot those failure signals yourself, what to demand from your developer to fix them, and how the content decisions you make every day directly affect both accessibility and your rankings. You’ll walk away with the 5-Second Clarity Test, which is a practical, no-code audit you can run on any page, and a clear understanding of why accessible, well-structured content is what both human visitors and AI search agents need to do their job. Turn accessibility from something you outsource into your most effective SEO argument.

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May 19, 2026 — LLMs and AI agents don’t visit your website the way humans do. They don’t even need to visit it at all. They pull information from structured data, knowledge graphs, and entity signals scattered across the web, then decide whether to trust you, cite you, or ignore you. Most website owners are still optimizing pages. The game has expanded. What your website says about itself, how consistent that identity is across the web, and whether machines can verify who you are now matters more than what’s on the page. This is Machine-First Architecture: designing your web presence for the systems that read it, not just the humans who land on it. This talk covers both sides of that architecture: the on-site fundamentals (semantic HTML, Schema.org) and the off-site reality (entity optimization, trust signals, knowledge graph presence).

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May 19, 2026 — Building custom Gutenberg blocks can feel complex and time-consuming, especially for developers who want to move fast without over-engineering. In this talk, I will show the fastest and most practical ways to build Gutenberg blocks using modern WordPress tools and scripts. The session will focus on real workflows that developers can start using immediately.

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May 19, 2026 — The WordPress agency model isn’t dying — it’s being upgraded. While most conversations about AI focus on what it threatens, this talk maps what the most successful agencies are actually building right now. Three shifts are happening simultaneously, and the agencies that embrace all three are pulling ahead: From projects to partnerships — Replacing one-off website builds with ongoing strategic relationships. Agencies that automated routine maintenance freed up to 80% of repetitive workload, reinvesting that time into higher-value advisory work. From deliverables to decisions — Moving from “we build your site” to “we guide your digital strategy.” Agencies charging for AI-augmented strategic consulting are reporting significantly higher monthly retainers than traditional project shops. From isolation to ecosystem — The agencies that actively participate in communities like this WordCamp, contribute to open source, and build public knowledge aren’t just doing marketing — they’re building a moat. When platforms shift and AI evolves, relationships and reputation are the assets that can’t be commoditized. This is not a doom talk. It’s an optimistic, data-grounded map of where the best WordPress agencies are heading — and a practical path for anyone who wants to follow. Based on real pricing data, direct conversations with over 1,000 agencies in the last two years, cases from the global GTM community, and lessons from organizing WP Agency Forum and the Digital Agency Summit Colombia with 300+ agency leaders.

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May 19, 2026 — La inteligencia artificial está provocando el mayor cambio en la historia del SEO. Por primera vez, las respuestas llegan antes que los clics, y el posicionamiento deja de ser solo una cuestión de ranking para convertirse en una batalla por la recomendación. En esta charla analizaremos cómo los LLM están transformando los buscadores, qué significa hoy construir autoridad digital y qué nuevas estrategias de contenido, relaciones públicas y visibilidad son necesarias en una era donde, para muchos, el clic ya se ha convertido en fado.

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May 19, 2026 — A Inteligência Artificial está revolucionando a segurança do WordPress — mas será que estamos preparados para os dois lados dessa moeda? Nesta talk, exploraremos como a IA pode ser sua maior aliada na proteção de sites, ao mesmo tempo que se torna uma arma poderosa nas mãos de atacantes. Descubra as técnicas, ferramentas e estratégias para se defender neste novo campo de batalha digital.

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May 19, 2026 — In this talk, I will revisit some of the essential foundations of web design and share my personal view on what design means today, how it has evolved in recent years, and what changes artificial intelligence has brought to the design process. I will also explore the trends that are shaping the road toward 2026. During the session, I will share the tools I use in my daily work, provide practical resources that attendees can download, and introduce a small gamification element to make the experience dynamic, engaging, and fun. All examples and approaches will be applied to real projects built with WordPress. I will talk about what web design looks like today, where it is heading toward 2026, and the new aspects worth paying attention to. Attendees will learn to understand the most important changes in design, recognize what other professionals who are setting trends are doing, and discover useful, relevant resources they can apply directly to their own projects. Participants will leave with a clearer vision of where web design is going, practical ideas they can immediately apply to their WordPress projects, helpful tools, and downloadable resources—all delivered in a light, practical, and enjoyable format.

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May 19, 2026 — In recent releases, WordPress has started introducing small portions of real gems that will have an immense impact on the way we develop websites and think about essential aspects of them that go beyond the code, such as performance, user experience, developer experience, and maybe the most important of all, accessibility. Drawing inspiration from Symfony’s Live components, this API is built for speed, extensibility, and server-side rendering and is tailored to seamlessly integrate with the WordPress ecosystem. But the Interactivity API is not just the most fun API ever; it is built with accessibility best practices in mind.

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May 19, 2026 — A Inteligência Artificial não veio para substituir os developers, mas sim para elevar o nosso papel. Estamos a deixar de escrever código linha a linha para assumirmos a posição de arquitetos e orquestradores. Esta palestra é um guia prático, pensado para developers seniores que querem ir muito além das simples sugestões de autocomplete e adotar um workflow verdadeiramente agêntico. Começamos por mapear o panorama atual da programação com AI, que vai desde o código assistido, com as típicas sugestões ao estilo Copilot, passando pelo “vibe coding”, onde se prototipa à base de prompts e alguma esperança. O nosso foco, no entanto, será a engenharia agêntica: um desenvolvimento estruturado onde o humano controla a arquitetura e a qualidade, enquanto os agentes de AI tratam da implementação, testes e iteração. Usando o AI Fluency Framework da Anthropic como base, vamos explorar a mudança de mindset necessária para este novo modelo e desmistificar a ideia de que usar AI é “batota”, desde que seja feito com rigor. Durante esta apresentação irei partilhar ferramentas open source — baseadas em servidores MCP e criadas a partir do meu uso diário em projetos reais de clientes na Codeable — que transformam o Claude Code num verdadeiro ambiente de desenvolvimento nativo para WordPress. Arrancamos com um exemplo simples focado no scaffolding de um plugin com página de opções, validando hooks automaticamente. Passamos depois a um nível intermédio com a construção de um bloco Gutenberg personalizado, para por último, avançarmos para o desenvolvimento de produto end-to-end, cobrindo todo o processo desde a especificação da ideia à implementação, passando pelo debugging com Chrome DevTools e a execução de testes automatizados. Nesta sessão, os participantes vão compreender a diferença crucial entre vibe coding e engenharia agêntica, percebendo porque é que os testes marcam a linha divisória entre ambos. Vamos também demonstrar como os servidores MCP resolvem o problema dos dados de treino desatualizados, dando à AI contexto verificado e em tempo real. No final, todos levarão consigo um toolkit concreto, disponível no GitHub em pluginslab, e um workflow que poderão configurar e começar a usar no próprio dia.

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