Author Archive
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Raffaella Isidori: Ok, so we are all brands now: but what does that mean?
WordCamp Rome 2017Speaker: Raffaella IsidoriApril 18, 2018 — Brand is a popular buzzword, lately. And yet, it is an old and established concept, one that tugs to some very remote and deep strings within us.
So, HOW did we become brands? And how should we tend to our “personal brand”?
In this talk we will discuss what brands are, how they are built, and what we need to pay attention to, both to care for our own public image as well as to “see through” some of the glamorous limelight that may surround others.
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Andrea Volpini: Intelligenza Artificiale: Come cambia il Marketing dei Contenuti
WordCamp Rome 2017Speaker: Andrea VolpiniApril 18, 2018 — L’Intelligenza Artificiale sta cambiando il marketing dei contenuti alla velocità della luce: dall’emergente fenomeno degli assistenti digitali come Alexa, Siri e il Google Assistant alla ricerca vocale, passando per i chatbot, la capacità delle macchine di interpretare il linguaggio umano trasforma le modalità di accesso ai contenuti e pone nuove sfide a chi si occupa di crearli e di promuoverli sul web. Parleremo di come possiamo “far parlare” il nostro sito web e di come possiamo aumentare la ricercabilità dei contenuti e realizzare il nostro primo chatbot.
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Benedetto Motisi: WordPress come diga del tuo Content Flow
WordCamp Rome 2017Speaker: Benedetto MotisiApril 18, 2018 — Il CMS più diffuso al mondo è anche il più flessibile quando si parla di strutturare un portale. Articoli del blog, pagine statiche, categorie e tag possono travolgerti ma in realtà costituiscono gli elementi più utili per incanalare il tuo flusso di contenuti (content flow) in modo UTILE, USABILE e POSIZIONABILE. Un workshop pratico con una spruzzata di ordine ossessivo-compulsivo 🙂
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Monique Dubbelman: Meet Gutenberg – the new publishing experience for WordPress
WordCamp Rotterdam 2018Speaker: Monique DubbelmanApril 17, 2018 — With the release of WordPress 5.0, users will encounter a whole new publishing experience in WordPress. The classic editor that we’ve used for the past 14 years, will be replaced by something revolutionary: meet Gutenberg!
Will you see a big difference and will it affect your everyday workflows? The answer is yes! However, it is nothing to be afraid of. In this talk, you will find out what potential opportunities Gutenberg brings to WordPress in the near future.
In this talk, which includes a short live demo, you will learn a brief overview of the possibilities of the new editor, what it means for your current installed theme and plugins and how you can contribute. -
Mark Jansen: Multilingual WordPress, The hoe und pourquoi
WordCamp Rotterdam 2018Speaker: Mark JansenApril 17, 2018 — Een meertalige WordPress website opzetten. Hoe doe je dat, wat komt er bij kijken en waar moet je vooral ook op letten en mee oppassen.
In deze presentatie zet ik veelgebruikte en minder gebruikte oplossingen uiteen, behandel plugins die je kunt gebruiken en leg uit wat volgens mij de beste manier is om een goede meertalige website op te zetten.
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Manuela van Prooijen: How to develop a “shitty client” radar for your WordPress business
WordCamp Rotterdam 2018Speaker: Manuela van ProoijenApril 17, 2018 — When you started your web design company you fantasized about doing all day the one thing you love most: creating beautiful websites, writing code and making the internet a better place. Fast forward a few years: you love and appreciate most of your customers.
However, every once in a while you get a client that drives you bananas! Shitty clients can drain your creativity, make your life difficult and take a lot of your time. They are every business owner’s nightmare and almost everyone in the web development has an outrageous “client from hell” story to tell.
That’s why we need to develop a “shitty client radar” for pre-screening purposes and learn how to respectfully ‘fire’ a not-so-nice client. Over the years I have worked with many great clients, but some were just beyond reasonable. I have developed a set of tactics which prevented me from ending up in potentially toxic situations.
In this talk I am going to share some of my tactics and get you starting on developing your own “shitty client radar” for your WordPress business.
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Paola De Giovanni: Una checklist per la creazione dell’identità grafica di un WordCamp
WordCamp Rome 2017Speaker: Paola De GiovanniApril 16, 2018 — La sfida che ho affrontato nella realizzazione dell’identità grafica del WordCamp Roma 2017 nel rispetto del Code of Conduct.
Guarda il video se sei curioso di scoprire quale è stato il processo creativo, incluse le difficoltà, e quali i passaggi per la realizzazione del materiale necessario a un WordCamp.
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Andrea Barghigiani: La vera ottimizzazione SEO di una pagina WordPress
WordCamp Rome 2017Speaker: Andrea BarghigianiApril 16, 2018 — Le ottimizzazioni SEO da poter implementare nella nostra installazione WordPress sono veramente molte, ma ci sono alcuni aspetti in quella On-Page che sono completamente sotto il tuo controllo, scopri quali sono!
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Andrea Cardinali: Rivoluziona il tuo sito con le WP REST API
WordCamp Rome 2017Speaker: Andrea CardinaliApril 16, 2018 — Cosa sono le rest API? Come iniziare a utilizzarle velocemente? Come estenderne le funzionalità? Quali sono i vantaggi per design, blogger, developer? In questo talk ti fornirò tutte le risposte e ti mostrerò perchè è fondamentale conoscerle
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Kojishi Dae and Nikola Nikolov: Creating Productive Partnerships
WordPress Meetup VarnaSpeakers: Kojishi Dae, Nikola NikolovApril 16, 2018 — Nikola and Koji, founders of Paiyak, husband and wife, give a great talk on creating productive partnerships, giving examples of how they manage their own company together, how they complete each-others’ skills and how this helped them in maintaining better relationships with their clients.
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