August 14, 2013 — With more than 1,700 themes on WordPress.org and hundreds more premium themes from established companies and resellers, choosing a theme can be overwhelming. This presentation talks about the pros and cons of free vs. premium; what features to look for, and how to tell what you can and can’t do by simply looking at the demos. A simple, non-geek explanation of what frameworks and child themes are, as well as their benefits.

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August 14, 2013 — Three experts weigh in on building online communities through panel discussion led by Scott Berkun.

August 13, 2013 — This presentation covers the basic “What is SEO” to advanced technical SEO and re-frames the discussion of SEO within the current state of SEO.

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August 13, 2013 — A masterclass in writing well. Scott offers no-nonsense advice about the forgotten core of what makes a blog succeed: good writing. From picking great topics, to writing drafts, to steel-eyed editing, to discipline and motivation, you’ll get a pro authors best lessons on the craft of writing.

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August 12, 2013 — Having developed a solid workflow for moving a topic from idea to successful blog post, in this presentation, Aaron walks through his workflow and goes into detail about the software and processes he uses for writing.

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August 12, 2013 — WordCamp Seattle 2013 Keynote

August 11, 2013 — Over time, the WordPress admin has grown in complexity as the software itself has become more powerful and features have been added. Clients will always be best served by evaluating their specific workflow needs and custom tailoring the admin to fit. This presentation explores some case studies to give an overview of what they needed and what was done to give them their own WordPress-powered content publishing experience.

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August 11, 2013 — The panel, moderated by Matt Mullenweg, explores what it means to break the 1 man freelancer barrier and the challenges of building an agency in the WordPress ecosystem. Topics include first hire/hiring/management, managing a team, business models (distributed vs. brick and mortar, contractors vs. full time employees), challenges with WordPress at a larger scale, and the economics of bigger teams in an ecosystem filled with freelancers.

August 10, 2013 — Learn how capabilities are “mapped” to other capabilities, and what the difference between primitive and meta capabilities means for your plugins and custom post types. Explore the true hidden powers of the API, like using capability mapping to selectively grant and revoke privileges on the fly, making complex user management more maintainable.

August 10, 2013 — An inspirational talk about the beautiful and amazing future of WordPress themes. The aim is to excite the imagination and passion of WordPress themers while encouraging the next generation of themers to take a stab at theming through stories of my own experiences and to convince the world that they can help build WordPress while making the world a more beautiful and exciting place through theming.