November 10, 2025 — What if you could show content to users based on their past behaviour, or even the behevior of their peers? In this talk, we will showcase how we leverage WordPress, AWS, Neo4j, and AI to power a recommendation engine that provides personalized content based on site activity and user engagement. We will break down how data flows between each system, the power of a Graph Database, and what this all looks like for the end user.

November 10, 2025 — People talk about the “open social web” but there isn’t a whole lot of web to what they’re doing. WordPress has deep power and is very widely deployed, and of course is a central part of the open web. I felt it just needed a writer-friendly user interface. And that’s what I set out to do with WordLand. I’ll talk about how we got here, and what’s next, and the greater role WordPress can play in the evolving social web.

November 10, 2025 — The Block Developer Cookbook has travelled the world and is finally coming to its home country of Canada to make its debut in Ottawa, Ontario. In this fully interactive workshop, attendees will vote on which recipes to explore, and we’ll work through them together.

Each iteration of this workshop expands with new recipes and content, leveraging the latest features in WordPress, including: Block Bindings API, Plugin Template Registration API, Preview Options API, Interactivity API, New in WordPress 6.8: Performantly loading multiple blocks in a single plugin, Using third-party API data in a custom block, Creating a block variation bound to the post excerpt, Registering a custom post type with its own templatern, Building a dark/light mode toggle that saves to user meta, Developing a gallery slider with the Interactivity API, Using filters and the HTML Tag Processor to extend core blocks, Designing a custom Image block style, Adding a fade-in effect to core blocks, Restricting publishing based on word count, Customizing the @wordpress/scripts build process, Connecting a block to custom fields, Implementing front-end JavaScript for blocks, Using the data layer in a block, Creating a custom format, Working with block transforms, And more.

Join us to expand your block development skills with hands-on guidance and real-world examples.

November 10, 2025 — AI is revolutionizing the way search engines rank content and how advertisers optimize campaigns. For WordPress users, understanding these AI-driven changes is essential to staying competitive in both SEO and PPC.

Whether you’re an entrepreneur, marketer, or agency professional, this session will provide actionable insights to help you maximize your search visibility and ad performance in an AI-driven world.

November 10, 2025 — Every year we’re asked to “do more with less” while budgets continue to shrink. As a development team, how do we continue to manage all our responsibilities while taking on even more? Automation.

While developers understand how helpful automated testing can be, getting started can be overwhelming. Finding time to learn and research, as well as designing tests tailored to specific needs, can be daunting. As a result, automated testing is often pushed to the back burner and forgotten due to various constraints.

In this workshop, attendees will gain insight into the benefits of end-to-end testing. This involves testing an application from start to finish, simulating a real user scenario, and testing the application as an integrated whole. Using the Cypress testing framework, we will go hands-on in the setup of the testing framework, and the process of integrating it into our workflows, before writing our first test together. Attendees will leave with a set of tests they can immediately put into practice, and a solid idea of how they can expand those tests to fit their unique needs.

November 4, 2025 — A workshop on WordPress content strategies, focusing on landing page techniques and customization options.

We led a detailed demonstration on creating effective landing pages, discussing template customization, and addressing various technical questions from attendees about WordPress functionality.

The session concluded with discussions on hosting considerations, email strategies, and monetization options for WordPress sites, along with recommendations for future learning opportunities.

Presentation Slides »

November 4, 2025 — Website accessibility can be quite a technical topic. Still, as a content manager, you have a lot of power at your fingertips to make your website’s content accessible to a wide audience without needing any coding skills.

In this workshop, we will go through the simple but impactful ways to improve your website’s accessibility using the WordPress block editor.

Bring your laptop and be ready to roll up your sleeves by editing existing pages and posts while making your website more user-friendly, inclusive, and SEO-optimized. Leave this workshop feeling empowered to audit and improve your entire website with a bonus of a take-home checklist.

November 2, 2025 — How should we say this: we are not big fans of LMS plugins. At least not when it comes to creating a simple, effective online course. Many LMS tools are heavy, complex, and offer more features than you actually need. Luckily, WordPress is incredibly flexible.

In this talk, we’ll share how we create custom online course setups, using a smart combination of free plugins and custom-coded solutions. From structuring the content and choosing the right plugins, to designing the user experience and setting up payments. We’ll walk you through the exact setup we use. It’s lightweight, scalable, and easy for clients to manage themselves.

November 2, 2025 — ‘It works on my machine’, ‘We can’t test that in staging’, ‘It seems to have been broken for a while’… This sounds familiar to many of us, and this is what I want to fix with this talk! I will share practical & easy ways to approach observability in WordPress, and move beyond logs to investigate and fix issues on websites, plugins & themes. I’ll demonstrate how modern observability turns reactive firefighting into proactive problem-solving, drawing from our experience maintaining some of WordPress’s most popular plugins.

November 2, 2025 — AI is transforming entire industries… but what about WordPress? In this talk, Matías Sanchez Moises reveals how creators, agencies, and developers can start using AI tools inside WordPress to generate content, automate tasks, and accelerate growth. You’ll see real-world use cases, practical workflows, and a look into the future of the WordPress ecosystem in the age of AI. This isn’t theory — it’s what you can do right now to stay ahead.