June 30, 2021 — During this jam-packed session you will understand how to:

Prioritize with confidence
Get back time in your day
Complete more projects in less time
Focus with precision
Repeat with every task, goal, and project

June 30, 2021 — WordPress has advanced to the point you can drop your SaaS CRM and use WordPress plugins as your CRM. We’ve saved clients thousands of dollars a year adopting WordPress plugins into their marketing tech stacks.

In this training we’ll share with you 4 real client scenarios (GDPR compliant) who have adopted self-hosted CRM solutions to run their business.

Takeaway: You will learn 4 funnels you could use and deploy right away with free plugins found in the repo.

This training is suitable for freelancers, front end developers, agencies and professionals who offer WordPress as a Service.

Case Study #1:
Dr. Rouzati offering Botox training
Lead to Phone Call funnel
Case Study #2:
Brain Therapy Clinic offering concusion treatments
Online Quiz to Consult funnel
Case Study #3:
McGuire Financial offering financial services
Lead to a Webinar funnel
Case Study #4:
Dermatology clinic that requires a systems & process funnel (pre-screening)

June 29, 2021 — Learn practical tips to start designing for WordPress using Figma. Previous experience with Figma is not required.

This talk also explains how to begin working with the Make WordPress Design Team and how to follow conventions for contributing work.

June 29, 2021 — As Woocommerce numbers grow it’s time you can do more about your client.

Imagine your client’s model depends on different partners that submit the data through their websites.

Is using the WooCommerce endpoint for creating orders enough?

How about cloning the website by displaying a different theme for a different domain but using the same WooCommerce data?

In this talk, I’ll explain how we managed to create a data hub for orders using WooCommerce and receiving payments from 8 different domains, and orders from 6 more partner sites.

Some of the payment receiving sites have their own payment processor or use different templates for both the site and email notifications.

June 29, 2021 — Marketers and business owners continually report that their greatest content struggle is measuring success.

That’s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn’t mean the content is any less valuable.

The 5 non-sales metrics discussed here can be used to measure the success of blog and website content, even if you can’t directly attribute sales to content.

When done right, content provides significant business value, you just have to know how to measure it.

June 29, 2021 — Good photographs tell a visual story. You do not have to be a professional photographer to take (and find) quality photos for a website.

Anyone who learns basic photo composition can take top-notch photographs geared specifically for implementation in website design.

Storytelling, composition, layout, effects and equipment will be discussed.

June 29, 2021 — Human beings crave connection with others and these days, many of those connections are made courtesy of the Internet.

As anthropologist Brian Solis once said:

Community is about doing something together that makes belonging matter

So how do you translate that sense of belonging to a digital community and intentionally encourage connection?

In this talk, we’ll cover some actionable steps to foster growth in our online (and someday IRL) communities.

June 29, 2021 — Michele will explore best practices for using the new core editor (Gutenberg) and a page builder plugin. Leveraging the best of both can be a win for designers who may not have the skillset or desire to build custom blocks. Along the way, we’ll also put to rest some anti-Gutenberg fears.

June 29, 2021

June 28, 2021 — This workshop is aimed at those seeking an easy way to get started working with the command line; especially for those interested in using WP-CLI for WordPress management or development.