January 20, 2021 — This talk explains how to stabilize your business with a growing stream of recurring income. Learn why recurring income is crucial and how to offer WordPress management plans as a recurring revenue product.

January 20, 2021 — Clients rely on web professionals to build sites that generate leads. An unfortunate side effect of lead generation is the collection of personal information.

Laws require most websites that collect PI to have a Privacy Policy. Clients often look to web professionals to answer the questions “Do I really need a Privacy Policy, and why?”

This talk answers those questions and empowers web professionals to be true advocates for privacy and protection for their clients.

January 19, 2021 — This talk explains how products can be more flexible, resilient, and organized using an Atomic Design approach. Codebases organized using Atomic Design are easy to navigate when you come back nine months later or hire new developers. This session covers splitting Atomic components, best practices, and common issues and mistakes.

January 19, 2021 — This talk is an introduction to navigating the command line using Bash and WP-CLI. Improve efficiency by completing common time-consuming WordPress tasks.

January 18, 2021 — This talk explores the challenges of working with digital color.

By examining how popular brands use color, learn how colors fail their intended goals, as well as failing people with low or problematic vision. Review the rules and guidelines that help ensure colors are visible and provide the proper intent to customers.

January 18, 2021 — Learn to register a block pattern to add pre-configured groups of blocks using the WordPress block editor.

Presentation Slides »

January 18, 2021 — This talk explains seven steps to sustainability that Kori Ashton learned in her time as the co-founder and CEO of a WordPress shop. Her business grew from couches to a full crew to acquisition in five years. She shares key concepts for driving sales, improving processes, and increasing margins.

January 17, 2021 — This talk explains how everyone can promote more accessible sites while developing in WordPress.

January 17, 2021 — This talk explains how to automate WordPress tasks. There are examples for using tools like Zapier, Gravity Forms, and AirTable.

January 15, 2021 — This talk provides specific examples of prospect targeting in action. It lead participants through three hands-on activities to identify and create content to appeal to their very sweetest marketing targets.