January 21, 2021

January 15, 2021 — This talk provides specific examples of prospect targeting in action. It lead participants through three hands-on activities to identify and create content to appeal to their very sweetest marketing targets.

August 23, 2018 — This talk looks at new ways to connect with a global audience while offering people with disabilities better access to your website’s content. See how Amazon’s (AWS) Translate and Polly are being used with WordPress to increase engagement and accessibility.

February 23, 2015 — Applying usability techniques doesn’t have to involve a lab with one-way mirrors. Just-in-time usability techniques like heuristic evaluations, card sorting, user personas, task scenarios, and in-person and online testing can make a huge difference in the user’s experience — and your business results.