July 10, 2025 — In this talk, I’ll break down the real-world lessons I’ve learned from building and scaling multiple WooCommerce plugins into thriving, long-term businesses. From finding “painkiller” plugin ideas to building customer-driven roadmaps and shipping with small, scrappy teams — this session gives a behind-the-scenes look at what it takes to build products store owners actually love (and keep paying for).

July 10, 2025 — Once you start building client websites, you run into the debate/issue of clients managing their own content. By principle, clients should have ownership of their own websites and the content, but it’s common for their freedom to affect the integrity of your beautiful design. This is where metafield plugins get to shine. You can create a consistent backend experience for the clients that will provide a layer of separation between the content and the design. Learn how to build a backend that clients will love and are comfortable to edit content in, while keeping the frontend looking the way it was intended. Once you get used to this type of build method, your sites will stay beautiful for years to come.

July 10, 2025 — What are the decided factors in making your next career move?

Do you actively think about it? Do you wait for the tap on the shoulder from a recruiter? Do you have one bad day at work and then decide you want to start applying for jobs?

In this session, I’ll take you through my career design method. There are key questions and activities I go through to make a strategic decision about my next move and I want to share this process with you!

By the end of this session, you’ll have a clear scaffold to help you get clarity about where you’re heading and more importantly, why you’re heading there.

July 10, 2025 — This presentation is a case study on how a small business created a homeschooling reading list using WooCommerce, and leveraged the Pods and WooCommerce Product Table plugins to allow members to search for books by subject, curriculum, age group, and more. Notably, the WooCommerce book catalogue includes over 1,900 titles, but the site does not sell any books. While the primary focus of the case study is on how curated book lists were delivered to clients, the approach is broadly applicable to any scenario involving a large WooCommerce product catalogue, where users need to filter and view results in a structured, table-based format. The presentation is not technical, and is suitable for both business users and developers.

July 10, 2025 — From an outside perspective it can look like leadership roles are a golden ticket, bringing with them less hands on work, higher salaries, the ability to order people around and a shiny new title. The reality, however, of *effectively* leading a team or department is quite different and may not be for everyone. This presentation will dig into what’s required to lead a team successfully, the sacrifices that have to be made, leading by example and taking on a lot of the grunt work to allow your team to work effectively while ensuring you check your ego at the door. I will wrap up the presentation with an overview of some of the tools/methods we use at The Code Company to keep a regular pulse on the health of our engineering team members, keep on top of their professional development, ensure promises made are kept and some of the issues we’re still working on to this day.

July 9, 2025 — Picture this: I formed a one-person LLC whose only product was “getting owned online.” I did exactly that. My reward? A personal masterclass in turning my website into a carnival of spammy content. Grab a seat while I walk you through the funny (and painful) mistakes so you can leave with a plan to prevent that in real life.

Presentation Slides »

July 9, 2025 — The latest WordPress editions bring some real treats for developers. We’ll look closer at the innovative HTML Tag Processor and Interactivity API as the most significant game changers in todayu2019s WordPress development, with a splash of WP-CLI magic for faster, more fun development.rnrnThere might be a surprise or two.

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July 9, 2025 — In October 2024, our usual bug bounty hunt resulted in receiving 1570 valid reports and closing almost 1000 plugins from the official WordPress repository. This huge number looks scary and seems once again to prove the fact that WordPress ecosystem security is poor. But is it? Let’s dive deeper into how it all happened, what were the consequences, and what we can learn from this.

Presentation Slides »

July 9, 2025 — In this session, we’ll introduce the AI WordPress Troubleshooter — a tool designed to automatically detect and fix website errors using the power of AI. You’ll also see how AI can be used to optimize website performance with minimal effort. The goal is to spark ideas and demonstrate how AI can be used to make managing WordPress sites faster, easier, and more user-friendly.

Presentation Slides »

July 3, 2025 — Session: No Internet? No Problem – Offline AI Pair Coding with Ollama
Level: Intermediate
Track: Developer

14-15 Jun 2025 // WordCamp Brisbane
https://brisbane.wordcamp.org/2025/schedule/